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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 9
Q1 | What is ABC?
- American business circle
- American business corporation
- Audit Bureau of circulation
- American blood company
Q2 | A person (or group) who has control over what information is disseminated to the audience is known as:
- Newscaster
- Reporter
- Regulator
- Gatekeeper
Q3 | The news of important public events appearing in the front sections of a newspaper, is called:
- Soft-news
- Hard-news
- Feature News
- Investigative news
Q4 | The famous communication Model SMCRE was devised by:
- Schramm
- Roger
- Lasswell
- Osgood
Q5 | media aims at reaching target audience .
- large
- small
- limited
- local
Q6 | UPI is the abbreviation of:
- United Press of India
- United Press of Indonesia
- United Press International
- United pass of India
Q7 | Communication without words:
- Mass communication
- Visual Communication
- Non-Verbal communication
- Verbal communication
Q8 | OB stands for:
- Outside Broadcast
- Outdoor Broadcast
- Official Beat
- Outside brand
Q9 | is a key to continued business success.
- customer satisfaction
- profit
- goodwill
- brand image
Q10 | ----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
- Market Analysis
- Media Objective
- Media Planning
- Media Strategy
Q11 | Every media plan begins with the--------------
- media objective
- market analysis
- mediamix
- media strategy
Q12 | The --------------- of target audience help s media planner to understand the media consumption habbits, andaccordingly choose the most appropriate media mix.
- analysis
- identification
- selection
- classification
Q13 | ----------------- describes what you want the media plan to accomplish.
- Media Objective
- Media analysis
- Mediamix
- Media strategy
Q14 | ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given periodof time.
- Frequency
- Reach
- CPM
- CPP
Q15 | ---------------refers to the average number of times an individual within target audience is exposed to a media vehicleduring a given period of time.
- Frequency
- Reach
- Continuity
- CPM
Q16 | An effective media strategy requires a degree of ----------- _
- continuity
- mediamix
- flexibility
- discontinuous
Q17 | ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
- Media mix
- Media strategy
- Media objective
- Media selection
Q18 | The implementation of media plan requires ------- _
- Media slot
- Mediamix
- Media buying
- Media selection
Q19 | Media Buying refers to buying ------ in the selected media.
- slot
- space
- vehicle
- time and space
Q20 | …………is a way of describing audience based on factors such as age, gender, education level, town class, incomeetc.
- Demographic
- Psycho graphic
- Socio-economic
- D. infographics
Q21 | ------- is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
- Demographics
- Psycho graphics
- Socio-economic
- Infographics
Q22 | Media--------- is a primary goal of advertising media planning and media buying.
- frequency
- efficiency
- flexibility
- D. reach
Q23 | Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for alonger time.
- continuity
- random
- waves
- avails
Q24 | A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers.
- sub scribe
- reader
- audience
- publisher
Q25 | The average magazine draws half of its revenue from ------- and half from circulation.
- Marketing
- Audience
- subscribers
- advertising