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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 5

Q1 | Customers'______________ have become the order of the day.
  • endorsement
  • information
  • awareness
  • knowledge
Q2 | Most of the mobile advertising solution providers typically brought in their technology withdirect relationship with agencies or__________.
  • publishers
  • advertisers
  • subscribers
  • analysts.
Q3 | ______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds fortargeted news and information, downloadable images, and presentations.
  • Online newsrooms
  • Websites
  • Mobile advertising
  • Interactive newsrooms.
Q4 | ______________refers to the presentation of an advertising message to a prospective or existing client.
  • Pitch
  • Rate cards
  • Estimate
  • Point-of-purchase.
Q5 | Type of client that may not be a very friendly or creative client to have but is an MNC and needs to beon the portfolio is known as _____________.
  • financial value
  • potential value
  • prestige value
  • creative value.
Q6 | ______________is now a significant part of every global corporations marketing arsenal.
  • Internet
  • Web
  • Mobile
  • e - marketing
Q7 | ______________ customers can themselves become publishers, choosing to share what they havereceived with their social networks.
  • Publish - subscribe
  • Instant sharing
  • Multi - model viewing
  • Mobile invertising
Q8 | ______________ have different expectations and different relationships with companies fromwhich they purchase products and services.
  • Hetrogenous Consumers
  • Homogenous Consumers
  • Cyber Consumers
  • Diverse Consumers
Q9 | RFID stands for
  • Rapid - frequency identification
  • Reach - frequency identification
  • Red - frequency identification
  • Radio - frequency identification
Q10 | ______________ are purchases of TV time in certain markets by regional or national companies.
  • Affiliates
  • Spot buys
  • Spilit run
  • Air time
Q11 | ______________ is a scheduling strategy in which planned messages run in intermittent periods.
  • Media run
  • Continuous scheduling
  • Pulsing
  • Flighting
Q12 | ______________ is placing media throughout the year with equal weight in each month.
  • Pulsing
  • Flighting
  • Continuous scheduling
  • Zapping
Q13 | Pulsing is a scheduling strategy that provides a floor of media support throughout the yearand periodic______________.
  • increases
  • decreases
  • intervention
  • timing
Q14 | A products purchase cycle may also influence media ______________.
  • planning
  • scheduling
  • mix
  • cost
Q15 | The more media vehicles used with lots of different programs with more messages leaves theconsumes in a ______________.
  • fragmentation
  • isolation
  • composition
  • clutter
Q16 | Media scheduling and the development of creative materials must be integrated so that a companydoes not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
  • manufactures
  • customers
  • audience
  • individuals
Q17 | We know that media is reaching more people but there are smaller audience in each channelbecause there are so many___________.
  • tradition
  • fragmentation
  • identification
  • seggregation
Q18 | Distribution of message materials from agency to contracted media is called ______________.
  • media research
  • media management
  • media traffic
  • agency billing.
Q19 | Advertising to todays consumers, we need to look beyond the ______________ media of print,radio, and television.
  • traditional
  • non - traditional
  • social
  • new
Q20 | The cost of an advertisement or a schedule of ads is often based on ______________.
  • CPP
  • CPR
  • CPI
  • CPM
Q21 | Complete the following definition of advertising media. The advertising media is a marketingcommunications umbrella concept that covers _________________ to the prospective consumer.
  • Media vehicles
  • Advertising messages
  • Brand
  • Channels
Q22 | Strategic media planning is a complex challenge because advertises must use their knowledge of
  • Demographics
  • Psychographics
  • Behavioural Characteristics
  • All of the above
Q23 | Addressable media are used
  • For two-way communication
  • For social media
  • To deliver customized marketing messages to identifiable prospects
  • For one way communication
Q24 | Media strategy is making media decisions based on
  • Understanding customers wants and needs
  • The clients wishes
  • Whims of the market
  • Brand awareness
Q25 | Magazine performance has remained stable in recent years due to
  • The development of brand values
  • Low cost
  • Multi-page combinations
  • Their ability to address segmented audiences