Media Planning Set 12

Bachelor of Mass Media (BMM)

Practice Mode Previous Next
On This Page

This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 12

Q1 | Media strategy is based upon market _____.
  • Coverage
  • Persuasion
  • Interaction
  • Action
Answer: Coverage
Q2 | The _____ measures the sales strength of a brand in a particular area.
  • Brand Development Index
  • Broad Development Index
  • Bran
  • Developed Index
Answer: Brand Development Index
Q3 | _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
  • Display
  • Indoor
  • Primary
  • Secondary
Answer: Display
Q4 | The word Media came from the Latin word _____.
  • Middle
  • Media
  • Medium
  • Mix
Answer: Middle
Q5 | Currently ads are regulated by a non-statutory body _____.
  • Advertising Standards Council of India
  • Advertising Service Council of India
  • Advertising Standar
  • Corporation of India
Answer: Advertising Standards Council of India
Q6 | _____ is a publication that mostly covers one main topic.
  • Newsletter
  • Newspaper
  • Magazine
  • Letter
Answer: Newsletter
Q7 | Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in _____.
  • 1939
  • 1940
  • 1942
  • 1950
Answer: 1939
Q8 | _____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers.
  • Media vehicle
  • Media mix
  • Media methodology
  • media
Answer: Media vehicle
Q9 | . _________ use external external comparison .
  • traffic
  • print
  • benchmarking
  • xerox
Answer: benchmarking
Q10 | Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014.
  • 2011
  • 2012
  • 2013
  • 2014
Answer: 2011
Q11 | In _____ advertising messages are provided either with or without the consent of the mobile owner.
  • Push
  • Pull
  • Broad
  • UP
Answer: Push
Q12 | ______________, in advertising, is a series of decisions involving the delivery of message to the targetedaudience.
  • Market Analysis
  • Media Objective
  • Media Planning
  • Media Strategy
Answer: Media Planning
Q13 | The ______________ of target audience helps media planner to understand the media consumptionhabit, and accordingly choose the most appropriate media mix.
  • analysis
  • identification
  • selection
  • classification
Answer: classification
Q14 | A magazines___________ starts with its circulation and grows as original readers pass an issuealong to other readers.
  • subscribe
  • reader
  • audience
  • publisher
Answer: audience
Q15 | The ______________ should be the formal summation of the advertising task that the media plannerwill take on to a solution.
  • media brief
  • media expansion
  • media buying
  • media selling
Answer: media brief
Q16 | The ______________ is the biggest possible medium and has the quickest and the deepest reachthroughout the globe.
  • web
  • TV
  • radio
  • outdoor
Answer: web
Q17 | The challenge of media planning is becoming greater because the number of ways to send brandmessages is ______________.
  • decreasing
  • complicated
  • increasing
  • competitive
Answer: increasing
Q18 | In India media buyers and advertisers go mostly by______________ data to gauge which websites toinclude in their media plan.
  • com score
  • URL
  • page views
  • click
Answer: com score
Q19 | ___________ has been the first to launch an innovative media buying / selling technique, through itslastminute inventory.com, which auctions unsold media space online.
  • Madison media
  • Mudra Max
  • Dentsu India
  • JWT India
Answer: Dentsu India
Q20 | ______________ have different expectations and different relationships with companies from whichthey purchase products and services.
  • Hetrogenous Consumers
  • Homogenous Consumers
  • Cyber Consumers
  • Diverse Consumers
Answer: Cyber Consumers
Q21 | Pulsing is a scheduling strategy that provides a floor of media support throughout the year andperiodic______________.
  • increases
  • decreases
  • intervention
  • timing
Answer: increases
Q22 | Media scheduling and the development of creative materials must be integrated so that a company doesnot miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
  • manufactures
  • customers
  • audience
  • individuals
Answer: audience
Q23 | We know that media is reaching more people but there are smaller audience in each channel becausethere are so many___________.
  • tradition
  • fragmentation
  • identification
  • seggregation
Answer: fragmentation
Q24 | Advertising to todays consumers, we need to look beyond the ______________ media of print, radio,and television.
  • traditional
  • non - traditional
  • social
  • new
Answer: traditional
Q25 | A type of publication whereby the content is primarily focused on one particular type of Business orIndustry is called as
  • Horizontal Publication
  • Parallel Publication
  • Trade Publication
  • Yellow Publication
Answer: Trade Publication
Previous Next