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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 10
Q1 | ----- -------is ahighly negotiable medium when it comes to pricing.
- News paper
- Radio
- Television
- D. Internet
Q2 | A large amount of ------------- advertising is for retailers, local businesses used for promotions.
- newspaper
- magazines
- radio
- television
Q3 | The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.
- media brief
- media expansion
- media buying
- media selling
Q4 | Companies are exploring the -------- for communicating their advertising message because of its several attractivefeatures and advantages.
- television
- newspaper
- .radio
- new media
Q5 | The advertising industry is passing through a transition phase with the emergence of the------------ media.
- television
- online
- interactive
- information
Q6 | New media is very cost-effective when compared to the traditional mediaand is highly-----------------
- reliable
- requited
- resourceful
- result-oriented
Q7 | The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
- web
- TV
- radio
- outdoor
Q8 | Digit al technology is changing the way------ relate to products and markets.
- manufactures
- consumer
- dealers
- industry
Q9 | Cyber consumers are not ---------- _
- active
- passive
- homogeneous
- heterogeneous
Q10 | Media ----------------- is a primary goal of advertising media planning and buying.
- flexibility
- expansion
- frequency
- efficiency
Q11 | Frequency of describes the number of times that your advertisement appears in the media.
- continuity
- exposure
- repetition
- D. insertion
Q12 | . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
- marketing
- media
- corporate
- campaign
Q13 | Advertisers use many factors other than the-------------in their media analyses and plans.
- activities
- audience
- attributes
- influential
Q14 | ------ technology is changing the way consumers relate to products and markets.
- Information
- New
- Digital
- Cyber
Q15 | Cyber consumers are not _
- Heterogeneous
- segmented
- mass
- homogeneous
Q16 | e-Tailingwill have to co-exist with --------- retailing.
- e-Commerce
- traditional
- mobile
- integrated
Q17 | ------- the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.
- Segmenting
- Positioning
- Targeting
- Implementing
Q18 | Creating and securing a brand name in the physical world requires extensive marketing.-----------
- Research
- strategy
- effort
- media
Q19 | CAS stand for
- Conditional access system
- control accounting system
- control adademic system
- conditonal account system
Q20 | TRP stand for
- total ring point
- total rating point
- total rate power
- television rating points
Q21 | Radio rating services was conductede in
- 2005
- 2006
- 2007
- 2008
Q22 | NTS stand for
- national television study
- north testing system
- national television system
- national technology system
Q23 | Drugs and cosmetics act
- 1940
- 1960
- 1950
- 1890
Q24 | IRS stands for
- Indian readership survey
- Indian record survey
- Indian rate survey
- Indian rating system
Q25 | ____ Play important role in providing accurate data
- ABC
- BBB
- ACB
- AFC