Media Planning Set 11

Bachelor of Mass Media (BMM)

Practice Mode Previous Next
On This Page

This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 11

Q1 | Media planning begins with
  • market
  • market analysis
  • profit
  • planning
Answer: market analysis
Q2 | PCI stands for
  • press council of India
  • press court of india
  • panel court of india
  • pass council of india
Answer: press council of India
Q3 | The PCI established
  • 1978
  • 1967
  • 1866
  • 1987
Answer: 1978
Q4 | Member required for PCI
  • 30
  • 28
  • 14
  • 56
Answer: 28
Q5 | ____ means tools used for advertisement .
  • Media
  • newspaper
  • press
  • TV
Answer: Media
Q6 | The term media is
  • plural
  • singal
  • mix
  • third
Answer: plural
Q7 | ORG stands for
  • operations research group
  • organization rate gruop
  • operating rate group
  • open rate group
Answer: operations research group
Q8 | ICS stands for
  • international clipping services
  • India council stand
  • India court stands
  • India clipping stands
Answer: international clipping services
Q9 | Media ________ selects the best combination of media vehicles.
  • budgeting
  • strategy
  • mix
  • none
Answer: mix
Q10 | There is no ______ on TV viewing time at home .
  • restriction
  • limit
  • constraints
  • none
Answer: constraints
Q11 | _____ Ads have short media life .
  • display
  • TV
  • Magazine
  • none
Answer: TV
Q12 | _________ are owned media.
  • websites
  • cinema
  • newspapers
  • none
Answer: websites
Q13 | ________ size compare various media classes .
  • budget
  • Campaign
  • audience
  • none
Answer: audience
Q14 | Media vehicle is a ______ program.
  • complex
  • single
  • based
  • Easy
Answer: single
Q15 | Newspapers are ______
  • read
  • seen
  • scanned
  • none
Answer: seen
Q16 | media is a most powerful tool of ______
  • profit
  • sales
  • communication
  • none
Answer: communication
Q17 | post buy deals with the question of ______
  • performance
  • result
  • accountability
  • none
Answer: accountability
Q18 | TV viewership in india has _____
  • increased
  • decreased
  • multiplied
  • none
Answer: multiplied
Q19 | Costly brand enjoy higher _____
  • visibility
  • profit
  • sales
  • none
Answer: visibility
Q20 | CARD rates are _____-
  • uniform
  • non uniform
  • fixed
  • Same
Answer: non uniform
Q21 | _________ use external external comparison .
  • traffic
  • print
  • benchmarking
  • xerox
Answer: benchmarking
Q22 | Solus readers are ______ to the publication .
  • loyal
  • disloyal
  • indifferent
  • different
Answer: loyal
Q23 | Reach of newspaper is seen through _____
  • readership
  • distribution
  • discounted
  • circulation
Answer: circulation
Q24 | _______ tell us about domination of time slot
  • shares
  • profit
  • loass
  • debenture
Answer: shares
Q25 | Newspaper readership is
  • compulsion
  • habitual
  • interest
  • fixed
Answer: compulsion
Previous Next