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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 1
Q1 | The word Media came from the Latin word .
- middle
- media
- medium
- mode
Q2 | targets are those who have the power to affect the changes the campaign calls for .
- primary
- secondary
- tertiary
- priority
Q3 | A is an estimation of a company's promotional expenditures over a period of time.
- media buying
- media planning
- media budget
- media scheduling
Q4 | is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.
- reach
- frequency
- cumulative reach
- visibility
Q5 | Sender of a media text has an access to feedback of the audience.
- direct
- indirect
- delayed
- crypted
Q6 | A consumer must plan to act in a desired manner is also known as
- attention
- intention
- behaviour
- reaction
Q7 | The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column.
- centimeter
- word
- line
- paragraph
Q8 | methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget.
- status quo
- inflation adjusted
- case rate
- estimation
Q9 | number of unduplicated individuals or households reached by an advertising medium over a particular period.
- reach
- frequency
- cumulative reach
- visibility
Q10 | Media is considered as Modern commodity because
- specializedtechnology
- slow speed
- unreliable data
- high cost
Q11 | Research will tell you about your target audience's local media habits .
- qualitative
- quantitative
- descriptive
- analytical
Q12 | refers to a specific methods of media used by companies to deliver advertising messages to targeted customers.
- media vehicle
- media mix
- media methodology
- media dispersion
Q13 | method is slightly modified version of the 'Status Quo' method.
- media budget
- inflation adjusted
- case rate
- estimation
Q14 | is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
- aots -average opportunity to see
- air - average issue readership
- circulation
- reach
Q15 | is responsible for Media content.
- editor
- common people
- government
- competitor
Q16 | indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
- reach
- frequency
- market coverage
- market share
Q17 | is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
- narrow casting
- media concentration
- media mix
- media planning
Q18 | method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold.
- media budget
- inflation adjusted
- case rate
- estimation
Q19 | In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel.
- peoplemeter
- diary system
- stickiness index
- rating
Q20 | leads to aggression in society .
- fake news
- good news
- authentic news
- live news
Q21 | Message weight is expressed in terms of gross impressions or rating points.
- gross
- net
- operational
- average
Q22 | A is a publication that mostly covers one main topic.
- newsletter
- newspaper
- magazine
- pamplet
Q23 | is the process of strategizing, negotiating and purchasing ad placements or inventory.
- media buying
- media planning &buying
- media budget
- media scheduling
Q24 | The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched.
- peoplemeter
- diary system
- stickiness index
- rating
Q25 | is a very common mass media product.
- poverty
- politics
- women abuse
- scams