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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 3
Q1 | ______________ refers to the average number of times an individual within target audience isexposed to a media vehicle during a given period of time.
- Frequency
- Reach
- Continuity
- CPM
Q2 | An effective media strategy requires a degree of ______________.
- continuity
- media mix
- flexibility
- discontinuous
Q3 | ______________ covers two broad decisions selection of media class, and selection of mediavehicle with in media class.
- Media mix
- Media strategy
- Media objective
- Media selection
Q4 | The implementation of media plan requires ______________.
- Media slot
- Media mix
- Media buying
- Media selection
Q5 | Media Buying refers to buying ______________ in the selected media.
- slot
- space
- vehicle
- time and space
Q6 | ______________ is a way of describing audience based on factors such as age, gender, educationlevel, town class, income etc.
- Demographic
- Psychographic
- Socio-economic
- Infographics
Q7 | ______________ is a way of describing audience based on the their life style, attitudes,aspirations, habits etc.
- Demographics
- Psychographics
- Socio-economic
- Infographics
Q8 | Media ______________ is a primary goal of advertising media planning and buying.
- frequency
- efficiency
- flexibility
- reach
Q9 | Scheduling in ______________can help avoid the irritation factor and can keep anadvertising campaign freshers for a longer time.
- continuity
- random
- waves
- avails
Q10 | A magazines___________ starts with its circulation and grows as original readers pass an issue alongto other readers.
- subscribe
- reader
- audience
- publisher
Q11 | The average magazine draws half of its revenue from ______________ and half from circulation.
- marketing
- audience
- subscribers
- advertising
Q12 | ______________ is a highly negotiable medium when it comes to pricing.
- News paper
- Radio
- Television
- Internet
Q13 | A large amount of ______________ advertising is for retailers, local businesses and for promotions.
- news paper
- magazines
- radio
- television
Q14 | The ______________ should be the formal summation of the advertising task that the mediaplanner will take on to a solution.
- media brief
- media expansion
- media buying
- media selling
Q15 | Companies are exploring the ______________ for communicating their advertising message becauseof its several attractive features and advantages.
- television
- newspaper
- radio
- new media
Q16 | The advertising industry is passing through a transition phase with the emergence of the______________media.
- television
- online
- interactive
- information
Q17 | New media is very cost-effective when compared to the traditional media and is highly______________.
- reliable
- requted
- resourceful
- result-oriented
Q18 | The ______________ is the biggest possible medium and has the quickest and the deepestreach throughout the globe.
- web
- TV
- radio
- outdoor
Q19 | Digital technology is changing the way ______________ relate to products and markets.
- manufactures
- consumer
- delears
- industry
Q20 | Cyber consumers are not ______________.
- active
- passive
- homogeneous
- heterogeneous
Q21 | Media ______________is a primary goal of advertising media planning and buying.
- flexibility
- expansion
- frequency
- efficiency
Q22 | Frequency of ______________describes the number of times that your advertisement appears in themedia.
- continuity
- exposure
- repetition
- insertion
Q23 | Advertising media do not operate in a vacuum: they must be part of the overall ______________andadvertising plans.
- marketing
- media
- corporate
- campaign
Q24 | Advertisers use many factors other than the ______________ in their media analyses and plans.
- activities
- audience
- attributes
- influntials
Q25 | Selectivity is related to ______________.
- portrayal
- relevance
- support
- coverage