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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 4
Q1 | Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a______________message.
- simple
- normal
- complicated
- urgent
Q2 | ______________ advertising affords the marketer the ability to engage the consumer in a direct andpersonal way.
- Interactive
- Contextual
- Traditional
- Website.
Q3 | ______________ advertising is a type of online advertising commonly used for content based websites.
- Interactive
- Contextual
- Traditional
- Corporate.
Q4 | ______________ technology is changing the way consumers relate to products and markets.
- Information
- New
- Digital
- Cyber
Q5 | Cyber consumers are not ______________.
- Hetrogeneous
- segemented
- mass
- homogeneous
Q6 | e-Tailing will have to co-exist with __________ retailing.
- e-Commerce
- traditional
- mobile
- integrated
Q7 | ______________ the appropriate market segment has become ever more important when carrying oute-branding campaigns.
- Segmenting
- Positioning
- Targeting
- Implementing
Q8 | Creating and securing a brand name in the physical world requires extensive marketing.______________.
- Research
- strategy
- effort
- media
Q9 | Online marketing of all types offers superior measurability and trackability in comparison to traditional______________.
- media
- tactics
- research
- information
Q10 | Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a______________ context.
- geographic
- natural
- confined
- cultural
Q11 | __________ services are agencies that specialize in buying time and space.
- Media selling
- Media planning
- Media buying
- Media organizing.
Q12 | Media are the bridges that carry messages back and forth between companies and ______________.
- consumers
- customers
- prospects
- influencers.
Q13 | The challenge of media planning is becoming greater because the number of ways to sendbrand messages is ______________.
- decreasing
- complicated
- increasing
- competitive
Q14 | Media planners begin their work by doing media ______________.
- research
- message
- buying
- selling
Q15 | Media buying is the _____________of a media plan.
- identifying
- scheduling
- evaluation
- execution
Q16 | Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the onesmost likely to have lifestyle and product - usage data in addition to______________ profiles.
- media
- demographic
- audience
- brand
Q17 | In India media buyers and advertisers go mostly by______________ data to gauge which websitesto include in their media plan.
- com score
- URL
- page views
- click
Q18 | The pricing of ______________ advertising could vary across devices and access formats.
- broadcast
- digital
- out of home.
Q19 | User registration or cookies can identify______________users.
- regular
- normal
- digital
- unique
Q20 | A cookie is a file on the users browser that uniquely identifies _______.
- the advertiser
- the buyer
- the seller
- the user
Q21 | With ______________ there is a rise in metrics like cost per like and cost per fan.
- social media
- digital media
- broadcast media
- print media
Q22 | Corporate events could be sub-classified into ______________ types.
- two
- three
- four
- five
Q23 | ___________ has been the first to launch an innovative media buying / selling technique, throughits lastminute inventory.com, which auctions unsold media space online.
- Madison media
- Mudra Max
- Dentsu India
- JWT India
Q24 | The talking newspaper innovative ad campaign was conceived by the Mudra Group for______________.
- Bru Gold
- HCL computers
- Barista Lavazza
- Volkswagen
Q25 | A futuristic innovations (media planning) involves creating satellite imagery of the monogramor message to reach the desired geographic location and _________.
- programme
- action
- audience
- media