Media Planning Set 2

Bachelor of Mass Media (BMM)

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This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 2

Q1 |             is not included in Electronic media .
  • radio
  • satellite tv
  • cable tv
  • letters
Answer: letters
Q2 |               relates to consumers responding favorably to the message.
  • comprehension
  • explosion
  • yeilding
  • exposure
Answer: yeilding
Q3 | Deciding ideal media mix is linked to locating audience.
  • target
  • class
  • young
  • old
Answer: target
Q4 | Inflation adjusted reveals the return on an investment after removing the effects of                    .
  • deflation
  • inflation
  • investment
  • reccession
Answer: inflation
Q5 | Advertising, as a profession, is subject to certain standards .
  • subject
  • ethical
  • unethical
  • business
Answer: ethical
Q6 | Media research is also called as _research.
  • audience
  • fashion
  • subject
  • status
Answer: audience
Q7 | TRP is related to _.
  • television
  • mobile
  • newspaper
  • radio
Answer: television
Q8 | Media has four main characteristics; speed, reach, power & _.
  • finance
  • budget
  • frequency
  • cost
Answer: frequency
Q9 | The job of is to determine the best combination of media to achieve themarketing campaign.
  • media plan
  • media strategy
  • media mix
  • media budget
Answer: media mix
Q10 | The word media came from the latin word .
  • medium
  • medical
  • mix
  • middle
Answer: middle
Q11 |                 is the study of the effects of the different mass media on social, psychological and physical aspects.
  • media ads
  • media research
  • media game
  • media team
Answer: media research
Q12 |                      evaluation of data can be achieved through media research.
  • baised
  • unbaised
  • unclear
  • wrong
Answer: unbaised
Q13 | ABC stands for .
  • american broadcastcompany
  • automaticbrightness control
  • absolute braincontrol
  • audit bureau of circulation
Answer: audit bureau of circulation
Q14 | Media planner helps in .
  • profit earning
  • media research
  • financing
  • communication
Answer: media research
Q15 |                        is challenge of media planning.
  • media options
  • low income
  • human resource
  • loans
Answer: media options
Q16 | Media mix is very essential in order to achieve objective.
  • marketing
  • management
  • functional
  • financial
Answer: marketing
Q17 | The represent the dominant majority in the society
  • audience
  • people
  • editorial
  • mass audience
Answer: mass audience
Q18 | refers to the special interest group in the society.
  • specialized audience
  • normal audience
  • target audience
  • fixed audience
Answer: specialized audience
Q19 | Broad media class is a for carrying the advertisers message to the target audience.
  • trick
  • vehicle
  • cart
  • place
Answer: vehicle
Q20 | Unethical advertising is business.
  • good
  • excellent
  • ethical
  • bad
Answer: bad
Q21 | ______________, in advertising, is a series of decisions involving the delivery of message to thetargeted audience.
  • Market Analysis
  • Media Objective
  • Media Planning
  • Media Strategy
Answer: Media Planning
Q22 | Every media plan begins with the ______________.
  • media objective
  • market analysis
  • media mix
  • media strategy
Answer: market analysis
Q23 | The ______________ of target audience helps media planner to understand the mediaconsumption habit, and accordingly choose the most appropriate media mix.
  • analysis
  • identification
  • selection
  • classification
Answer: classification
Q24 | ______________ describes what you want the media plan to accomplish.
  • Media Objective
  • Media analysis
  • Media mix
  • Media strategy
Answer: Media Objective
Q25 | ______________ refers to the number of people that will be exposed to a media vehicle at least onceduring a given period of time.
  • Frequency
  • Reach
  • CPM
  • CPP
Answer: Reach
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