Media Planning Set 13 MCQs

This set of Media Planning Multiple Choice Questions & Answers (MCQs) focuses on Media Planning Set 13

Q1 | A statement about what an organization wants to become, which sets out an organization's future, isreferred to as:

Mission

Organizational Goals

Vision

Q2 | In SWOT analysis, situations where organizations are able to convert weaknesses into strengths andthreats into opportunities, these are called:

Strategic windows

Strategic leverage

Conversion strategies

Vulnerability

Q3 | This is something that at some time in the future may destabilize and/or reduce the potentialperformance of the organization:

Threat

Strength

Weakness

Opportunities

Q4 | These objectives are often the most suitable when firms operate in a market dominated by a majorcompetitor and where their financial resources are limited:

Niche Objectives

Hold Objectives

Harvest Objectives

Divest Objectives

Q5 | An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________

Differentiation

Focus Strategy

Cost leadership

Market follower strategy

Q6 | Companies employ the elements of the _____ (product concept, target audience, advertising message,and communications media) to devise strategies to achieve advertising objectives.

Synergistic approach

Creative mix

Advertising impression

Advertising response curve

Q7 | _____ refers to a method for scheduling media in which the airwaves (both cable and network TVchannels) are flooded to make it virtually impossible to miss the ads.

Blinking

Flighting

Pulsing

Bursting