Consumer Behaviour Set 9

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 9

Q1 | Opinion leaders are sometimes referred to as _____.
Q2 | -------------------------- is the buying behavior of final consumers
Q3 | Which of the following is s situation in which consumer behaviour occurs?
Q4 | Consumer protection act was passed in the year
Q5 | Injurious consumption occurs when
Q6 | When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ____________
Q7 | Repeat purchase is closely related to the concept of
Q8 | Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers
Q9 | Post purchase evaluation means
Q10 | Remembrance of good points that are related to choose a brand a compared to competingbrand is called
Q11 | In measuring consumer major AIO dimensions activities includes
Q12 | Higher is gap between product performance and customer expectations, customer is
Q13 | When the performance of the product matches the more than the expectations of theconsumer it is called as
Q14 | Which is not marketed by social marketing?
Q15 | Needs of customers are triggered by
Q16 | Tendency to which experiences of potential customers fits with innovation is called
Q17 | Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
Q18 | ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
Q19 | ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
Q20 | -------------- refers to how an individual perceives a particular message
Q21 | “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
Q22 | ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
Q23 | Many sub-cultural barriers are decreasing because of mass communication, mass transit,and a ___________________.
Q24 | ___________ develop on the basis of wealth, skills and power.
Q25 | The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
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