Consumer Behaviour Set 21
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 21
Q1 | _________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
- Cost analysis
- Order analysis
- Product analysis
- Value analysis .
Q2 | Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process?
- problem recognition
- supplier search
- supplier selection .
- order-routine specification.
Q3 | Blanket contracts are typically part of which of the following stages in the business buying process?
- general need description
- product specification
- supplier selection
- order-routine specification .
Q4 | The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
- performance review .
- order-routine specification
- supplier selection
- general need description
Q5 | For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ___________________.
- Market research information
- Market segmentation variable .
- Source of understanding competition’s strategy
- Source to predict future trends
Q6 | ____________ is the definition of reference groups.
- Groups that an individual looks to when forming attitudes and opinions .
- Groups of people who have been referred to by someone they know
- Groups of office colleagues
- Chat groups on the internet
Q7 | __________ are factors that have been shown to affect consumer behavior.
- Brand name, quality, newness, and complexity .
- Advertising, marketing, product, and price
- Outlets, strategies, concept, and brand name
- Quality, advertising, product positioning,
Q8 | The reason that higher prices may not affect consumer buying is _______________.
- Most consumers prefer brand names which have higher prices
- 70% of the total population looks for quality services and is willing to pay higher prices
- Consumers believe that higher prices indicate higher quality or prestige .
- Most consumers feel that the price is actually affordable
Q9 | ___________ are the groups that individuals look to when forming attitudes and opinions.
- Reference groups .
- Teenage groups
- Religious groups
- Adult groups
Q10 | For which of the following products would the reference group influence be the strongest?
- A best-seller novel
- A pickup truck .
- A loaf of bread
- A pair of je
Q11 | Primary reference groups include ________________.
- College students
- Office colleagues
- Family and close friends .
- Sports groups
Q12 | Secondary reference groups include ________________.
- Family and close friends
- Sports groups
- Ethnic and religious groups
- Fraternal organizations and professional associations .
Q13 | Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.
- Consumer decision making .
- Sales strategies
- Advertising strategies
- Export strategies
Q14 | __________ refers to the information a consumer has stored in their memory about a product or service.
- Cognitive dissonance
- Product knowledge .
- Product research
- Marketing research.