Consumer Behaviour Set 7
On This Page
This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 7
Q1 | Lifestyles are NOT determined by:
- consumers' values .
- consumers' personal context
- consumers' personal characteristics
- consumers' needs and emotions
Q2 | Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:
- intentions
- behaviours
- aptitudes
- attitudes .
Q3 | Attitudes in general:
- are not very predictive behaviour
- are often inconsistent with behaviour
- are inherent instead of learned
- are useful in predicting behaviour .
Q4 | A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?
- cognitive consistency
- foot-in-the-door
- the norm of reciprocity
- cognitive dissonance .
Q5 | the steps in the consumer decision making process flow as:
- problem recognition, information search, alternative evaluation, purchase, postpurchase experience .
- problem recognition, information evaluation, alternative search, purchase, post purchase experience
- problem recognition, information search, purchase, alternative evaluation, post purchase experience
- problem recognition, alternative evaluation, information search, purchase, post purchase experience
Q6 | Social class can be determined by:
- income
- education
- family background
- all of the above .
Q7 | Which of the following is NOT part of group influence?
- social class.
- family.
- personality. .
- none of these
Q8 | Problem recognition is part of:
- the decision process. .
- the marketing mix.
- personal influence.
- sales promotion
Q9 | Post-purchase evaluation means:
- comparing the purchase outcome with previous expectations. .
- feelings of disappointment following a purchase.
- researching consumers who have previously bought the product.
- all of these
Q10 | Routine problem-solving is:
- a problem which recurs frequently.
- a regular session for considering problems.
- a regularly-experienced purchase situation. .
- none of these
Q11 | A purchase situation which occurs infrequently, and which requires some research, iscalled:
- routine problem-solving.
- infrequent purchase situation.
- limited problem-solving. .
- none of these
Q12 | Which of the following is NOT a component of personality?
- behaviours.
- family. .
- traits.
- attitude
Q13 | Selective attention is a component of:
- decision-making.
- personality.
- perception. .
- attitude
Q14 | Which of the following is NOT part of Maslow's Hierarchy of Needs?
- safety needs.
- esteem needs.
- customer needs. .
- none of these
Q15 | Obtaining satisfaction through fulfilling one's potential is called:
- esteem.
- self-actualisation. .
- perception.
- self concept
Q16 | The component of attitude relating to beliefs and disbeliefs is called:
- conative. .
- affective.
- cognitive.
- none of these
Q17 | The component of attitude relating to emotion is called:
- affective. .
- cognitive.
- conative.
- none of these
Q18 | A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
- reference group.
- culture. .
- group influence.
- norms
Q19 | A group one wants to join is called:
- aspirant group. .
- membership group.
- reference group.
- effective group
Q20 | Which of the following is NOT part of the family decision-making unit?
- solitary survivor. .
- initiator.
- purchaser.
- none of these
Q21 | A group which one does not want to join is called:
- a membership group.
- an aspirational group.
- a dissociative group. .
- effective group
Q22 | Disappointment because the purchase did not match up to expectations is called:
- consumerism.
- cognitive dissonance. .
- post-purchase evaluation.
- dissatisfaction
Q23 | Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.
- physiological needs
- safety needs
- need recognition .
- self-actualization
Q24 | _____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.
- personality
- perception .
- selective group
- habitual behaviour
Q25 | People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.
- selective attention
- selective distortion
- selective attitude .
- selective retention about brands.