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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 7

Q1 | Lifestyles are NOT determined by:
  • consumers' values .
  • consumers' personal context
  • consumers' personal characteristics
  • consumers' needs and emotions
Q2 | Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:
  • intentions
  • behaviours
  • aptitudes
  • attitudes .
Q3 | Attitudes in general:
  • are not very predictive behaviour
  • are often inconsistent with behaviour
  • are inherent instead of learned
  • are useful in predicting behaviour .
Q4 | A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?
  • cognitive consistency
  • foot-in-the-door
  • the norm of reciprocity
  • cognitive dissonance .
Q5 | the steps in the consumer decision making process flow as:
  • problem recognition, information search, alternative evaluation, purchase, postpurchase experience .
  • problem recognition, information evaluation, alternative search, purchase, post purchase experience
  • problem recognition, information search, purchase, alternative evaluation, post purchase experience
  • problem recognition, alternative evaluation, information search, purchase, post purchase experience
Q6 | Social class can be determined by:
  • income
  • education
  • family background
  • all of the above .
Q7 | Which of the following is NOT part of group influence?
  • social class.
  • family.
  • personality. .
  • none of these
Q8 | Problem recognition is part of:
  • the decision process. .
  • the marketing mix.
  • personal influence.
  • sales promotion
Q9 | Post-purchase evaluation means:
  • comparing the purchase outcome with previous expectations. .
  • feelings of disappointment following a purchase.
  • researching consumers who have previously bought the product.
  • all of these
Q10 | Routine problem-solving is:
  • a problem which recurs frequently.
  • a regular session for considering problems.
  • a regularly-experienced purchase situation. .
  • none of these
Q11 | A purchase situation which occurs infrequently, and which requires some research, iscalled:
  • routine problem-solving.
  • infrequent purchase situation.
  • limited problem-solving. .
  • none of these
Q12 | Which of the following is NOT a component of personality?
  • behaviours.
  • family. .
  • traits.
  • attitude
Q13 | Selective attention is a component of:
  • decision-making.
  • personality.
  • perception. .
  • attitude
Q14 | Which of the following is NOT part of Maslow's Hierarchy of Needs?
  • safety needs.
  • esteem needs.
  • customer needs. .
  • none of these
Q15 | Obtaining satisfaction through fulfilling one's potential is called:
  • esteem.
  • self-actualisation. .
  • perception.
  • self concept
Q16 | The component of attitude relating to beliefs and disbeliefs is called:
  • conative. .
  • affective.
  • cognitive.
  • none of these
Q17 | The component of attitude relating to emotion is called:
  • affective. .
  • cognitive.
  • conative.
  • none of these
Q18 | A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
  • reference group.
  • culture. .
  • group influence.
  • norms
Q19 | A group one wants to join is called:
  • aspirant group. .
  • membership group.
  • reference group.
  • effective group
Q20 | Which of the following is NOT part of the family decision-making unit?
  • solitary survivor. .
  • initiator.
  • purchaser.
  • none of these
Q21 | A group which one does not want to join is called:
  • a membership group.
  • an aspirational group.
  • a dissociative group. .
  • effective group
Q22 | Disappointment because the purchase did not match up to expectations is called:
  • consumerism.
  • cognitive dissonance. .
  • post-purchase evaluation.
  • dissatisfaction
Q23 | Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.
  • physiological needs
  • safety needs
  • need recognition .
  • self-actualization
Q24 | _____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.
  • personality
  • perception .
  • selective group
  • habitual behaviour
Q25 | People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.
  • selective attention
  • selective distortion
  • selective attitude .
  • selective retention about brands.