Consumer Behaviour Set 13
On This Page
This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 13
Q1 | In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and _________________
- Economic situation
- Situational influences
- Consumption decisions
- Physiological influences
Q2 | At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are …………….Needs.
- Esteem
- Self-actualization
- Social
- Safety
Q3 | A person ………….. consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour.
- Sub culture
- Family
- Social class
- Reference group
Q4 | Which of the following would be the best illustration of a sub culture?
- a religion
- a group of close friends
- your university
- a fraternity or sorority
Q5 | Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
- Marketing concepts
- Strategic plan
- The product influences
- The price influences
Q6 | ………………. Is the single factor that best indicates the social class.
- Time
- Money
- Occupation
- Passion
Q7 | Marketing strategies are often designed to influence ………… and lead to profitable exchanges.
- Consumer decision making
- Sales strategies
- Advertising strategies
- Export strategies
Q8 | …………… refers to the information a consumer has stored their memory a product or service.
- Cognitive dissonance
- Product knowledge
- Product research
- Marketing research
Q9 | …………….. can influence the consumers thought about products.
- Marketing & popularity
- Advertising, sales promotion, sales people and publicity
- Sales promotion, popularity and market
- Billboards
Q10 | …………………….. describes changes in an individual behaviour arising from experience.
- Modelling
- Motivation
- Perception
- Learning
Q11 | Maslow’s hierarchy of needs includes all except which of the following.
- Cognition
- Physiological
- Safety
- Belongings
Q12 | Which of the following is not a part of group influence.
- Social class
- Social group
- Reference group
- Personality
Q13 | Which step of the buyer decision process immediately precedes the purchase decision?
- Evaluation of alternatives
- Information search
- Need recognition
- Post purchase behaviour
Q14 | The stage in the adoption process where the consumer considers whether trying the new productmake sense is called?
- Interest
- Trial
- Evaluation
- Adoption
Q15 | Another term for a motive is a
- Action
- Need
- Cue
- Drive
Q16 | The marketing information system begins and ends with ……………. .?
- Marketing managers
- Marketing intelligence
- Information technology
- consumers
Q17 | In family decision making, _ are those family members who use or consume a particular product or service.
- users
- Gatekeepers
- buyers
- Preparers
Q18 | In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
- Mantainers
- Gatekeepers
- buyers
- Preparers
Q19 | In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
- Gatekeepers
- buyers
- Preparers
- disposers.
Q20 | _ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.
- personality
- Culture
- Attitude
- Social Class
Q21 | _ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
- Culture
- Subculture
- Social class
- Personality
Q22 | A _ may be defined as two or more people who interact to accomplish some goals.
- Trait
- Culture
- Subculture
- group
Q23 | If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
- secondary
- primary
- informal
- formal
Q24 | if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
- primary
- secondary
- informal
- formal
Q25 | depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group.
- primary
- formal
- informal
- secondary