Consumer Behaviour Set 17
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 17
Q1 | FLC stands for _
- Functional life cycle
- Family Lifestyle Centre
- Family Learning Cycle
Q2 | while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler.
- post parenthood
- parenthood
- Bachelorhood
- dissolution
Q3 | while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.
- post parenthood
- Bachelorhood
- parenthood
- dissolution
Q4 | while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
- Bachelorhood
- parenthood
- post parenthood
- dissolution
Q5 | while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security.
- dissolution
- Bachelorhood
- parenthood
- post parenthood
Q6 | In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
- users
- influencers
- Gatekeepers
- buyers
Q7 | In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
- deciders
- disposers.
- Gatekeepers
- buyers
Q8 | _ is an external influence for a consumer's buying behaviour.
- attitude
- motivation
- subculture
- feelings
Q9 | _ needs are the ones that we learn in response to our culture or environment.
- acquired
- primary
- dormant
- secodary
Q10 | _are the objectives that have to fulfilled.
- aims
- mission
- goals
- values
Q11 | In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
- Gatekeepers
- buyers
- users
- Preparers
Q12 | Any individual who purchases goods and services from the market for his/her end-use is called a..................
- Customer
- Purchaser
- Consumer
- All these
Q13 | ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer perception
Q14 | ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer perception
Q15 | -------------- refers to how an individual perceives a particular message
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer interpretation.
Q16 | “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
- Consumer behavior
- Consumer interest
- Consumer attitude
- Consumer interpretation.
Q17 | ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
- The marketing concept
- The strategic plan
- The product influences
- The price influences.
Q18 | ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
- Brand
- Culture
- Product
- Price
Q19 | In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
- Economic situations
- Situational influences
- Consumption decisions
- Physiological influences
Q20 | Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
- Decline in the influence of religious values
- Decline in communal influences
- Strong awareness of brands in the market
- Strong awareness of pricing policies in the market.
Q21 | ___________ develop on the basis of wealth, skills and power.
- Economical classes
- Purchasing communities
- Competitors
- Social classes.
Q22 | _____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
- Consumer feedback
- Marketing information systems
- Market share estimates
- Cultural values.