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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 17

Q1 | FLC stands for _
  • Functional life cycle
  • Family Lifestyle Centre
  • Family Learning Cycle
Q2 | while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler.
  • post parenthood
  • parenthood
  • Bachelorhood
  • dissolution
Q3 | while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.
  • post parenthood
  • Bachelorhood
  • parenthood
  • dissolution
Q4 | while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
  • Bachelorhood
  • parenthood
  • post parenthood
  • dissolution
Q5 | while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security.
  • dissolution
  • Bachelorhood
  • parenthood
  • post parenthood
Q6 | In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
  • users
  • influencers
  • Gatekeepers
  • buyers
Q7 | In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
  • deciders
  • disposers.
  • Gatekeepers
  • buyers
Q8 | _ is an external influence for a consumer's buying behaviour.
  • attitude
  • motivation
  • subculture
  • feelings
Q9 | _ needs are the ones that we learn in response to our culture or environment.
  • acquired
  • primary
  • dormant
  • secodary
Q10 | _are the objectives that have to fulfilled.
  • aims
  • mission
  • goals
  • values
Q11 | In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
  • Gatekeepers
  • buyers
  • users
  • Preparers
Q12 | Any individual who purchases goods and services from the market for his/her end-use is called a..................
  • Customer
  • Purchaser
  • Consumer
  • All these
Q13 | ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer perception
Q14 | ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer perception
Q15 | -------------- refers to how an individual perceives a particular message
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer interpretation.
Q16 | “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer interpretation.
Q17 | ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
  • The marketing concept
  • The strategic plan
  • The product influences
  • The price influences.
Q18 | ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
  • Brand
  • Culture
  • Product
  • Price
Q19 | In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
  • Economic situations
  • Situational influences
  • Consumption decisions
  • Physiological influences
Q20 | Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
  • Decline in the influence of religious values
  • Decline in communal influences
  • Strong awareness of brands in the market
  • Strong awareness of pricing policies in the market.
Q21 | ___________ develop on the basis of wealth, skills and power.
  • Economical classes
  • Purchasing communities
  • Competitors
  • Social classes.
Q22 | _____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
  • Consumer feedback
  • Marketing information systems
  • Market share estimates
  • Cultural values.