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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 6

Q1 | Some consumers are highly susceptible to interpersonal influence, which is a _____.
  • norm
  • situation factor
  • product factor
  • personality trait
Q2 | Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation?
  • embarrassment
  • shame
  • fear
  • anger
Q3 | Which of the following is a reason consumer give gifts?
  • social expectations
  • ritualized consumption experiences
  • as an expression of love and caring
  • all of the above
Q4 | --------- (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation.
  • initiator .
  • gate keeper
  • influencer
  • decider
Q5 | Among various consumer roles ------------- has the greatest expertise in acquiring andevaluating the information.
  • initiator
  • gate keeper .
  • influencer
  • decider
Q6 | ----------- is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service.
  • initiator
  • gate keeper
  • influencer .
  • decider
Q7 | ----------- is the person or persons who actually determine which product or service willbe chosen.
  • initiator
  • gate keeper
  • influencer
  • decider .
Q8 | ------------- is an individual who actually makes the purchase transaction.
  • initiator
  • gate keeper
  • influencer
  • buyer .
Q9 | ----------- is a person most directly involved in the use or consumption of the
  • initiator
  • user
  • influencer
  • buyer
Q10 | Marginal utility theory of buyer behaviour is developed by
  • alphred marshall .
  • festinger
  • b f skinner
  • kotler
Q11 | Stimulus response theory of buyer behaviour developed by
  • purlon
  • skinner
  • thorndike
  • all of these .
Q12 | Cognitive theory of buyer behaviour was developed by
  • alphred marshall
  • festinger .
  • b f skinner
  • kotler
Q13 | Psycho- Analytical theory of consumer behaviour was developed by
  • alphred marshall
  • festinger
  • b f skinner
  • sigmund freud .
Q14 | Socio cultural theory of buyer behaviour is formulated by
  • veblen .
  • festinger
  • b f skinner
  • kotler
Q15 | Socio cultural theory of buyer behaviour is also known as
  • individual theory
  • selective theory
  • group theory .
  • none of these
Q16 | The concept of market segmentation was introduced by
  • philip kotler
  • veblen
  • marshall
  • w r smith .
Q17 | ---------------- is the act of dividing a market into distinct groups of buyer who mightrequire separate products.
  • market segmentation .
  • target marketing
  • product positioning
  • none of these
Q18 | Which of the following is not a market segmentation strategy?
  • undifferentiated marketing
  • customised marketing
  • concentrated marketing
  • retail marketing .
Q19 | ---------------- Segmentation is based on product features, occasion, benefit of theproducts etc.
  • geographic
  • demographic
  • behavioural .
  • psychographic
Q20 | ------------- is a social movement to increase the right and powers of consumer
  • consumer behaviour
  • consumerism .
  • collusion
  • segmentation
Q21 | The extreme state of consumer satisfaction is called
  • consumer dissonance
  • consumer delight .
  • consumer ecstasy
  • none of these
Q22 | The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as:
  • problem recognition
  • cognitive behaviour
  • consumer behaviour .
  • post purchase evaluation
Q23 | The person who uses a product is:
  • not always the same person who selects or pays for it .
  • always the same person who selects it
  • always the same person who pays for it
  • always the buyer.
Q24 | The process by which an individual selects, organises and interprets the information heor she receives from the environment is:
  • perception .
  • interpretation
  • sensation
  • information processing
Q25 | Which of the following best describes involvement?
  • consumers' disinterest in a product or service.
  • the relationship users develop with selected products and services .
  • the degree of personal relevance of a product or service to a consumer
  • motivation to contribute to the improvement of a brand