Consumer Behaviour Set 6
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 6
Q1 | Some consumers are highly susceptible to interpersonal influence, which is a _____.
- norm
- situation factor
- product factor
- personality trait
Q2 | Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation?
- embarrassment
- shame
- fear
- anger
Q3 | Which of the following is a reason consumer give gifts?
- social expectations
- ritualized consumption experiences
- as an expression of love and caring
- all of the above
Q4 | --------- (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation.
- initiator .
- gate keeper
- influencer
- decider
Q5 | Among various consumer roles ------------- has the greatest expertise in acquiring andevaluating the information.
- initiator
- gate keeper .
- influencer
- decider
Q6 | ----------- is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service.
- initiator
- gate keeper
- influencer .
- decider
Q7 | ----------- is the person or persons who actually determine which product or service willbe chosen.
- initiator
- gate keeper
- influencer
- decider .
Q8 | ------------- is an individual who actually makes the purchase transaction.
- initiator
- gate keeper
- influencer
- buyer .
Q9 | ----------- is a person most directly involved in the use or consumption of the
- initiator
- user
- influencer
- buyer
Q10 | Marginal utility theory of buyer behaviour is developed by
- alphred marshall .
- festinger
- b f skinner
- kotler
Q11 | Stimulus response theory of buyer behaviour developed by
- purlon
- skinner
- thorndike
- all of these .
Q12 | Cognitive theory of buyer behaviour was developed by
- alphred marshall
- festinger .
- b f skinner
- kotler
Q13 | Psycho- Analytical theory of consumer behaviour was developed by
- alphred marshall
- festinger
- b f skinner
- sigmund freud .
Q14 | Socio cultural theory of buyer behaviour is formulated by
- veblen .
- festinger
- b f skinner
- kotler
Q15 | Socio cultural theory of buyer behaviour is also known as
- individual theory
- selective theory
- group theory .
- none of these
Q16 | The concept of market segmentation was introduced by
- philip kotler
- veblen
- marshall
- w r smith .
Q17 | ---------------- is the act of dividing a market into distinct groups of buyer who mightrequire separate products.
- market segmentation .
- target marketing
- product positioning
- none of these
Q18 | Which of the following is not a market segmentation strategy?
- undifferentiated marketing
- customised marketing
- concentrated marketing
- retail marketing .
Q19 | ---------------- Segmentation is based on product features, occasion, benefit of theproducts etc.
- geographic
- demographic
- behavioural .
- psychographic
Q20 | ------------- is a social movement to increase the right and powers of consumer
- consumer behaviour
- consumerism .
- collusion
- segmentation
Q21 | The extreme state of consumer satisfaction is called
- consumer dissonance
- consumer delight .
- consumer ecstasy
- none of these
Q22 | The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as:
- problem recognition
- cognitive behaviour
- consumer behaviour .
- post purchase evaluation
Q23 | The person who uses a product is:
- not always the same person who selects or pays for it .
- always the same person who selects it
- always the same person who pays for it
- always the buyer.
Q24 | The process by which an individual selects, organises and interprets the information heor she receives from the environment is:
- perception .
- interpretation
- sensation
- information processing
Q25 | Which of the following best describes involvement?
- consumers' disinterest in a product or service.
- the relationship users develop with selected products and services .
- the degree of personal relevance of a product or service to a consumer
- motivation to contribute to the improvement of a brand