Consumer Behaviour Set 10
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 10
Q1 | According to the stimulus-response model of buyer behavior , the place where consumersprocess marketing stimuli prior to making purchase decision is called_______________
- Consumer’s value chain.
- Consumer’s cognitive schema.
- Consumer’s black box. .
- Consumer’s thoughts-emotions network.
Q2 | Consumer purchases are influenced strongly by cultural, social, personal, and __________
- Psychographic characteristics.
- Psychological characteristics
- Psychometric characteristics.
- Supply and demand characteristics.
Q3 | ______________ is the most basic cause of a person’s wants and behaviors.
- Culture.
- Social class
- Personality
- Lifestyle
Q4 | The cultural shift toward _____________ has resulted in more demand for casual clothingand simpler home furnishings.
- liberal political causes
- conservative political causes
- informality.
- downsizing
Q5 | A ________________ is a group of people with shared value systems based on common lifeexperiences and situations.
- culture
- subculture
- lifestyle composite
- social class
Q6 | A ___________ is a strong internal stimulus that calls for action.
- Driv .
- cue
- response
- perception .
Q7 | If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________
- Rule.
- Attitude.
- Belief. .
- Cue.
Q8 | If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed an _____________
- Rule.
- Attitude. .
- Belief.
- Cue.
Q9 | ___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them.
- A rule
- An attitude.
- A belief 00
- A cue.
Q10 | According to the buyer decision process suggested in the text, the first stage is characterizedas being one of __________
- Awareness.
- Information search.
- Need recognition. .
- Demand formulation.
Q11 | The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
- awareness
- external stimuli
- internal stimuli .
- experiential motivation.
Q12 | The _________________ is the mental process through which an individual passes fromfirst hearing about an innovation to final adoption.
- adoption process .
- consumption process
- innovation process
- new product development process
Q13 | All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT:
- Awareness.
- Process.
- Interest.
- Trial.
Q14 | With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
- seekers
- innovators
- early adopters .
- early majority
Q15 | Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
- Relative advantage
- Synchronization
- Compatibility
- Divisibility .
Q16 | If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the__________
- Business market. .
- International market.
- Consumer market.
- Private sector market.
Q17 | All of the following are among the primary differences between a business market and aconsumer market except ____________
- Purchase decisions to satisfy needs. .
- Market structure and demand.
- The nature of the buying unit.
- The types of decisions and the decision process involved.
Q18 | When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
- Kinked demand.
- Inelastic demand.
- Cyclical dema
- d. Derived demand. .
Q19 | General Motors buys steel because consumers buy cars. If consumer demand for cars drops,so will General Motors’ demand for steel. This is an example of the relationships found in___________
- Kinked demand.
- Inelastic demand.
- Cyclical dema
- d. Derived demand. .
Q20 | That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
- market structure and demand
- the nature of the buying unit .
- types of decisions made
- type of decision process itself
Q21 | The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
- Environment.
- Response.
- Stimuli.
- Buying center.
Q22 | In a _______________, the buyer reorders something without any modifications.
- habitual re buying
- straight re buying
- modified re buying
- new task buying
Q23 | In a _______________, the buyer wants to change something about product specifications,prices, terms, or suppliers.
- habitual re buy
- straight re buy
- modified re buy .
- new task buy
Q24 | When a firm buys a product or service for the first time, it is facing a _____________
- Habitual re buy situation.
- Straight re buy situation.
- Modified re buy situation.
- New task situation. .
Q25 | The “in” suppliers are most likely to get nervous and feel pressure to put their best footforward in which of the following types of buying situations?
- modified re buy .
- new task buying
- straight re buy
- indirect re buy