Consumer Behaviour Set 19
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 19
Q1 | Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
- Wife .
- husband
- teenage children
- grandparent
Q2 | A major reason for the changing traditional purchasing roles for families is that:
- The economic conditions are forcing more teens to work.
- More women than ever hold jobs outside the home. .
- Children are spending more time on the Web.
- Men and women now shop together or “shop until you drop” for entertainment
Q3 | A(n) ________________ consists of the activities people are expected to perform according to the persons around them.
- behavior
- attitude
- role .
- status
Q4 | The stages through which families might pass as they mature over time is a description of what is called the
- Adoption process.
- Lifestyle cycle.
- Values and Lifestyle.
- Family life cycle.
Q5 | A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.
- role
- status
- position
- lifestyle .
Q6 | ______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
- Psychographics
- Personality .
- Demographics
- Lifestyle
Q7 | The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
- lifestyle concept
- self-concept .
- personality concept
- cognitive concept
Q8 | A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need.
- Motive.
- want
- demand
- requirement
Q9 | A good synonym for motive is a(n) _____________.
- omen
- need
- drive .
- cue.
Q10 | The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________
- Marshall.
- Kant.
- Freu
- . d. Maslow.
Q11 | According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
- Self-actualization needs.
- Social needs.
- Safety needs.
- Physiological needs.
Q12 | According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
- Self-actualization needs. .
- Social needs.
- Safety needs.
- Physiological needs.
Q13 | __________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
- Readiness
- Selectivity
- Perception .
- Motivation
Q14 | People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
- Selective attention, selective distortion, and selective retention. .
- Subliminal perception, selective remembrance, selective forgetting.
- Closure, modeling, and perceptual screening.
- Needs distortion, wants analysis, and perceptual screening.
Q15 | _______________ describes changes in an individual’s behavior arising from experience.
- Modeling
- Motivation
- Perception
- Learning .
Q16 | A ___________ is a strong internal stimulus that calls for action.
- Driv .
- cue
- response
- perception .
Q17 | If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________
- Rule.
- Attitude.
- Belief. .
- Cue.
Q18 | If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
- Rule.
- Attitude. .
- Belief.
- Cue.
Q19 | ___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them.
- A rule
- An attitude.
- A belief
- A cue.
Q20 | Which of the following is NOT one of the five stages of the buyer decision process?
- need recognition
- brand identification .
- information search
- purchase decision
Q21 | According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________
- Awareness.
- Information search.
- Need recognition. .
- Demand formulation.
Q22 | The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive.
- awareness
- external stimuli
- internal stimuli .
- experiential motivation.
Q23 | The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
- Information search.
- Evaluation of alternatives
- Search for needs
- Perceptual search.
Q24 | The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
- Personal source.
- Commercial source.
- Informative source.
- Experiential source.
Q25 | How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
- need recognition
- information search
- evaluation of alternatives
- purchase decision