Consumer Behaviour Set 14
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 14
Q1 | _ groups are groups that serve as a frame of reference for individuals in their purchase decisions.
- primary
- Reference
- informal
- secondary
Q2 | product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.
- sociocultural environment
- demo graphic
- firms marketing efforts
- purchase
Q3 | _ is the first level of consumer decision making.
- Extensive decision making
- Primary decision making
- Limited decision making
- Routine decision making
Q4 | _ is the 2nd level of consumer decision making.
- Extensive decision making
- Primary decision making
- Routine decision making
- Limited decision making
Q5 | _ is the 3rd level of consumer decision making.
- Routine decision making
- Primary decision making
- Limited decision making
- Extensive decision making
Q6 | the level of consumer reaserch is _ in the 1st stage
- less
- highest
- least
- more
Q7 | the level of consumer reaserch is highest in the _ stage.
- 1st
- 3rd
- 2nd
- 10th
Q8 | _ is also called habitual decision making as it involves no decision per say.
- primary
- nominal
- extended
- limited
Q9 | _ decision making involves internal and limited external search, few alternatives, simple decision rules.
- primary
- Limited
- extended
- nominal
Q10 | _ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives.
- primary
- extended.
- nominal
- limited
Q11 | consumers accept word of mouth suggestions when _
- discount is offered
- a celebrity is endorcing the product
- products can be tested and tried
Q12 | _ is a process concerned with how innovations spread.
- adoption
- metamorphosis
- laggards
- diffucion
Q13 | _ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product
- adoption
- diffucion
- metamorphosis
- laggards
Q14 | _ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste.
- Discontinuous Innovation
- Primary innovation
- Dynamic Continuous Innovation
- Continuous innovation
Q15 | _ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone.
- Discontinuous Innovation
- Primary innovation
- Continuous innovation
- Dynamic Continuous Innovation
Q16 | _ category of innovation is where there are major changes in behaviour eg. TV, mobile phones.
- Continuous innovation
- Primary innovation
- Dynamic Continuous Innovation
- Discontinuous Innovation
Q17 | how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _.
- rate of diffususion
- rate fo retention
- rate of purchase
- rate of adoption
Q18 | _ are the first to adopt. They like to try out new products.
- Early adopters
- Innovators
- Laggards
- Late majority
Q19 | _ are 2nd one to adopt, opinion leaders and consifred to be good source of information.
- Innovators
- Early adopters
- Laggards
- Late majority
Q20 | _ are 3rd ones to adopt, they are skeptical about new ideas 7 products.
- Early adopters
- Late majority
- Laggards
- Innovators
Q21 | _are last adopters.
- Early adopters
- Laggards
- Innovators
- Late majority
Q22 | _ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis.
- awareness
- sustanability
- Triability
- observability
Q23 | _ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers.
- awareness
- sustanability
- observability
- Triability
Q24 | _ is the first step of adoption process
- Triability
- interest
- awareness
- observability