Consumer Behaviour Set 2
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 2
Q1 | According to the stimulus-response model of buyer behavior (as presented in your text), theplace where consumers process marketing stimuli prior to making purchase decision is called the:
- consumer’s value chain.
- consumer’s cognitive schema.
- consumer’s black box. .
- consumer’s thoughts-emotions network.
Q2 | Consumer purchases are influenced strongly by cultural, social, personal, and:
- psychographic characteristics.
- psychological characteristics. .
- psychometric characteristics.
- supply and demand characteristics.
Q3 | ______________ is the most basic cause of a person’s wants and behaviors.
- culture .
- social class
- personality
- lifestyle
Q4 | Marketers are always trying to spot ____________ in order to discover new products thatmight be wanted.
- opinion graphers
- dissonant groups
- cultural shifts .
- benchmarks
Q5 | The cultural shift toward _____________ has resulted in more demand for casual clothing andsimpler home furnishings.
- liberal political causes
- conservative political causes
- informality .
- downsizing
Q6 | A ________________ is a group of people with shared value systems based on common lifeexperiences and situations.
- culture
- subculture .
- lifestyle composite
- social class
Q7 | The greatest barrier to effectively marketing to the Asian American market is thought to be:
- reluctance to grant credit to this group.
- language and cultural traditions. .
- the urban nature of their neighborhoods.
- lack of a mass media that reaches this group.
Q8 | Relatively permanent and ordered divisions in a society whose members share similarvalues, interests, and behaviors are called:
- cultures.
- subcultures.
- social classes. .
- social factors.
Q9 | As a form of a reference group, the _______________ are ones to which the individualwishes to belong.
- secondary groups
- facilitative groups
- primary groups
- aspiration groups .
Q10 | The __________________ is a person within a reference group who, because of special skills,knowledge, personality, or other characteristics, exerts influence on others.
- facilitator
- referent actor
- opinion leader .
- social role player
Q11 | Even though buying roles in the family change constantly, the ___________ has traditionallybeen the main purchasing agent for the family.
- wife .
- husband
- teenage children
- grandparent
Q12 | A major reason for the changing traditional purchasing roles for families is that:
- the economic conditions are forcing more teens to work.
- more women than ever hold jobs outside the home. .
- children are spending more time on the web.
- men and women now shop together or “shop until you drop” for entertainment purposes.
Q13 | A(n) ________________ consists of the activities people are expected to perform according tothe persons around them.
- behavior
- attitude
- role .
- status
Q14 | The stages through which families might pass as they mature over time is a description ofwhat is called the:
- adoption process.
- lifestyle cycle.
- values and lifestyle (vals) topology.
- family life cycle. . 41. a ______________ is a person’s pattern of living as expressed in his or her activities,
Q15 | The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
- lifestyle concept
- self-concept .
- personality concept
- cognitive concept
Q16 | A _____________ is a need that is sufficiently pressing to direct the person to seek satisfactionof the need.
- motive .
- want
- demand
- requirement
Q17 | A good synonym for motive is a(n) _____________.
- omen
- need
- drive .
- cue
Q18 | The theory of motivation that views people as responding to urges that are repressed butnever fully under control was developed by:
- marshall.
- kant.
- fre
- . d. maslow.
Q19 | According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
- self-actualization needs.
- social needs.
- safety needs.
- physiological needs. .
Q20 | According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
- self-actualization needs. .
- social needs.
- safety needs.
- physiological needs.
Q21 | __________________ is the process by which people select, organize, and interpretinformation to form a meaningful picture of the world.
- readiness
- selectivity
- perception .
- motivation
Q22 | People can form different perceptions of the same stimulus because of three perceptualprocesses. These processes are best described as being:
- selective attention, selective distortion, and selective retention. .
- subliminal perception, selective remembrance, selective forgetting.
- closure, modeling, and perceptual screening.
- needs distortion, wants analysis, and perceptual screening.
Q23 | _______________ describes changes in an individual’s behavior arising from experience.
- modeling
- motivation
- perception
- learning .
Q24 | A ___________ is a strong internal stimulus that calls for action.
- drive .
- cue
- response
- perception
Q25 | If a consumer describes a car as being the “most economical car on the market,” then thisdescriptor is a(n):
- rule.
- attitude.
- belief. .
- cue.