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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 9

Q1 | Opinion leaders are sometimes referred to as _____.
  • the influential .
  • the upper class
  • the middle class
  • buzz marketers
Q2 | -------------------------- is the buying behavior of final consumers
  • Global purchasing
  • Business buying Behaviour
  • Reseller buyer behaviour
  • Consumer buyer behaviour.
Q3 | Which of the following is s situation in which consumer behaviour occurs?
  • Communication situation
  • Purchase situation
  • Usage situation
  • All of the above
Q4 | Consumer protection act was passed in the year
  • 1948
  • 1968
  • 1986
  • 1975
Q5 | Injurious consumption occurs when
  • A product is introduced that does not meet consumer needs
  • Individual makes consumption decisions that have a negative impact on their long run well being
  • A firm advertises benefits that the product cannot deliver
  • Consumers purchase product for symbolic rather than functional reasons
Q6 | When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ____________
  • Sample
  • Repeat
  • Long term
  • All of the above
Q7 | Repeat purchase is closely related to the concept of
  • Brand image
  • Brand loyalty
  • Brand equity
  • Brand culture
Q8 | Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers
  • Brand
  • Destination
  • Basic
  • Enthusiast
Q9 | Post purchase evaluation means
  • Researching consumers who have previously bought the product
  • Comparing the purchase outcome with previous expectations
  • Feelings of disappointment following a purhase
  • Both A and B
Q10 | Remembrance of good points that are related to choose a brand a compared to competingbrand is called
  • Selective attention
  • Selective distortion
  • Selective retention
  • All of the above
Q11 | In measuring consumer major AIO dimensions activities includes
  • Social events
  • Social issues
  • Recreation
  • Both A and B
Q12 | Higher is gap between product performance and customer expectations, customer is
  • More satisfied
  • More dissatisfied
  • More delighted
  • None of the above
Q13 | When the performance of the product matches the more than the expectations of theconsumer it is called as
  • Delight
  • Satisfaction
  • Highly satisfied
  • All the above
Q14 | Which is not marketed by social marketing?
  • Ideas
  • Intangible product
  • Practices
  • Behaviour
Q15 | Needs of customers are triggered by
  • Internal stimuli
  • external stiumuli
  • Both A and B
  • None of the Above
Q16 | Tendency to which experiences of potential customers fits with innovation is called
  • Relative advantage
  • Divisibility
  • Communicability
  • Compatibility
Q17 | Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
  • Customer
  • Purchaser
  • Consumer
  • All these
Q18 | ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer perception
Q19 | ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer perception
Q20 | -------------- refers to how an individual perceives a particular message
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer interpretation.
Q21 | “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
  • Consumer behavior
  • Consumer interest
  • Consumer attitude
  • Consumer interpretation.
Q22 | ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
  • The marketing concept
  • The strategic plan
  • The product influences
  • The price influences.
Q23 | Many sub-cultural barriers are decreasing because of mass communication, mass transit,and a ___________________.
  • Decline in the influence of religious values
  • Decline in communal influences
  • Strong awareness of brands in the market
  • Strong awareness of pricing policies in the market.
Q24 | ___________ develop on the basis of wealth, skills and power.
  • Economical classes
  • Purchasing communities
  • Competitors
  • Social classes.
Q25 | The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
  • Lipinski model of buying behavior.
  • Stimulus-response model of buyer behavior.
  • Freudian model of buying behavior.
  • Maslow’s model of life-cycle changes.