Consumer Behaviour Set 17

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 17

Q1 | FLC stands for _
Q2 | while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler.
Q3 | while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication.
Q4 | while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines.
Q5 | while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security.
Q6 | In family decision making, _ are those family members who provide information and advice and thus influence the purchase.
Q7 | In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service.
Q8 | _ is an external influence for a consumer's buying behaviour.
Q9 | _ needs are the ones that we learn in response to our culture or environment.
Q10 | _are the objectives that have to fulfilled.
Q11 | In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
Q12 | Any individual who purchases goods and services from the market for his/her end-use is called a..................
Q13 | ------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.
Q14 | ------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Q15 | -------------- refers to how an individual perceives a particular message
Q16 | “----------- is the action and decisions process or people who purchase goods and services for personal consumption.”
Q17 | ________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.
Q18 | ________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
Q19 | In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.
Q20 | Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
Q21 | ___________ develop on the basis of wealth, skills and power.
Q22 | _____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
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