Consumer Behaviour Set 6

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 6

Q1 | Some consumers are highly susceptible to interpersonal influence, which is a _____.
Q2 | Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation?
Q3 | Which of the following is a reason consumer give gifts?
Q4 | --------- (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation.
Q5 | Among various consumer roles ------------- has the greatest expertise in acquiring andevaluating the information.
Q6 | ----------- is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service.
Q7 | ----------- is the person or persons who actually determine which product or service willbe chosen.
Q8 | ------------- is an individual who actually makes the purchase transaction.
Q9 | ----------- is a person most directly involved in the use or consumption of the
Q10 | Marginal utility theory of buyer behaviour is developed by
Q11 | Stimulus response theory of buyer behaviour developed by
Q12 | Cognitive theory of buyer behaviour was developed by
Q13 | Psycho- Analytical theory of consumer behaviour was developed by
Q14 | Socio cultural theory of buyer behaviour is formulated by
Q15 | Socio cultural theory of buyer behaviour is also known as
Q16 | The concept of market segmentation was introduced by
Q17 | ---------------- is the act of dividing a market into distinct groups of buyer who mightrequire separate products.
Q18 | Which of the following is not a market segmentation strategy?
Q19 | ---------------- Segmentation is based on product features, occasion, benefit of theproducts etc.
Q20 | ------------- is a social movement to increase the right and powers of consumer
Q21 | The extreme state of consumer satisfaction is called
Q22 | The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as:
Q23 | The person who uses a product is:
Q24 | The process by which an individual selects, organises and interprets the information heor she receives from the environment is:
Q25 | Which of the following best describes involvement?
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