On This Page

This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 18

Q1 | In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
  • Multilingual needs
  • Cultures
  • Subcultures
  • Product adaptation requirements
Q2 | _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
  • Multilingual needs
  • Cultures
  • Subcultures
  • Product adaptation requirements.
Q3 | Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
  • Sales strategies
  • Marketing concepts
  • Cultural values
  • Brand images.
Q4 | _____________ has become increasingly important for developing a marketing strategy inrecent years.
  • Change in consumers’ attitudes
  • Inflation of the dollar
  • The concept and the brand
  • Age groups, such as the teen market, baby boomers, and the mature market.
Q5 | Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
  • Marketing
  • Strategy
  • Price
  • Knowledge
Q6 | Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
  • The number of years schooling that they had
  • Their ethnic backgrounds
  • Their combined annual income
  • Their occupations
Q7 | Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
  • Latest technology
  • Timesaving, convenience-oriented
  • Health related
  • Communication.
Q8 | Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.
  • The rising unemployment situation
  • An influence of political power
  • The use of new technology
  • A decline in the influence of religious values.
Q9 | Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
  • Personalities
  • Values
  • Finances
  • Decision makers
Q10 | __________ is the single factor that best indicates social class.
  • Time
  • Money
  • Occupation
  • Fashion
Q11 | In terms of consumption decisions, middle class consumers prefer to _________.
  • Buy at a market that sells at a whole sale rates.
  • Buy what is popular
  • Buy only the brands which sell at affordable prices
  • Analyze the market and select the best at the lowest prices
Q12 | _________________ refers to the buying behavior of final consumers.
  • Consumer buyer behavior .
  • Target market buying
  • Market segment buying
  • Business buying behavior
Q13 | ____________ is individuals and households who buy goods and services for personal consumption.
  • The target market
  • A market segment
  • The consumer market.
  • The ethnographic market.
Q14 | Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
  • How much money is the consumer willing to spend?
  • How much does the consumer need the product being offered for sale?
  • How much does a discount or a coupon affect the purchase rate?
  • How do consumers respond to various marketing efforts the company might use?
Q15 | The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
  • Lipinski model of buying behavior.
  • Stimulus-response model of buyer behavior. .
  • Freudian model of buying behavior.
  • Maslow’s model of life-cycle changes.
Q16 | According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called_______________
  • Consumer’s value chain.
  • Consumer’s cognitive schema.
  • Consumer’s black box. .
  • Consumer’s thoughts-emotions network.
Q17 | Consumer purchases are influenced strongly by cultural, social, personal, and __________
  • Psychographic characteristics.
  • Psychological characteristics. .
  • Psychometric characteristics.
  • Supply and demand characteristics.
Q18 | ______________ is the most basic cause of a person’s wants and behaviors.
  • Culture.
  • Social class
  • Personality
  • Lifestyle
Q19 | Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
  • opinion graphers
  • dissonant groups
  • cultural shifts .
  • benchmarks
Q20 | The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.
  • liberal political causes
  • conservative political causes
  • informality.
  • downsizing
Q21 | A ________________ is a group of people with shared value systems based on common life experiences and situations.
  • culture
  • subculture .
  • lifestyle composite
  • social class
Q22 | The greatest barrier to effectively marketing to the Asian American market is thought to be ________
  • Reluctance to grant credit to this group.
  • Language and cultural traditions. .
  • The urban nature of their neighborhoods.
  • Lack of a mass media that reaches this group.
Q23 | Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
  • Cultures.
  • Subcultures.
  • Social classes. .
  • Social factors.
Q24 | As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
  • secondary groups
  • facilitative groups
  • primary groups
  • aspiration groups .
Q25 | The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
  • facilitator
  • referent actor
  • opinion leader .
  • social role player