Consumer Behaviour Set 18
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 18
Q1 | In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
- Multilingual needs
- Cultures
- Subcultures
- Product adaptation requirements
Q2 | _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
- Multilingual needs
- Cultures
- Subcultures
- Product adaptation requirements.
Q3 | Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
- Sales strategies
- Marketing concepts
- Cultural values
- Brand images.
Q4 | _____________ has become increasingly important for developing a marketing strategy inrecent years.
- Change in consumers’ attitudes
- Inflation of the dollar
- The concept and the brand
- Age groups, such as the teen market, baby boomers, and the mature market.
Q5 | Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
- Marketing
- Strategy
- Price
- Knowledge
Q6 | Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
- The number of years schooling that they had
- Their ethnic backgrounds
- Their combined annual income
- Their occupations
Q7 | Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
- Latest technology
- Timesaving, convenience-oriented
- Health related
- Communication.
Q8 | Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.
- The rising unemployment situation
- An influence of political power
- The use of new technology
- A decline in the influence of religious values.
Q9 | Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
- Personalities
- Values
- Finances
- Decision makers
Q10 | __________ is the single factor that best indicates social class.
- Time
- Money
- Occupation
- Fashion
Q11 | In terms of consumption decisions, middle class consumers prefer to _________.
- Buy at a market that sells at a whole sale rates.
- Buy what is popular
- Buy only the brands which sell at affordable prices
- Analyze the market and select the best at the lowest prices
Q12 | _________________ refers to the buying behavior of final consumers.
- Consumer buyer behavior .
- Target market buying
- Market segment buying
- Business buying behavior
Q13 | ____________ is individuals and households who buy goods and services for personal consumption.
- The target market
- A market segment
- The consumer market.
- The ethnographic market.
Q14 | Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
- How much money is the consumer willing to spend?
- How much does the consumer need the product being offered for sale?
- How much does a discount or a coupon affect the purchase rate?
- How do consumers respond to various marketing efforts the company might use?
Q15 | The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
- Lipinski model of buying behavior.
- Stimulus-response model of buyer behavior. .
- Freudian model of buying behavior.
- Maslow’s model of life-cycle changes.
Q16 | According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called_______________
- Consumer’s value chain.
- Consumer’s cognitive schema.
- Consumer’s black box. .
- Consumer’s thoughts-emotions network.
Q17 | Consumer purchases are influenced strongly by cultural, social, personal, and __________
- Psychographic characteristics.
- Psychological characteristics. .
- Psychometric characteristics.
- Supply and demand characteristics.
Q18 | ______________ is the most basic cause of a person’s wants and behaviors.
- Culture.
- Social class
- Personality
- Lifestyle
Q19 | Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
- opinion graphers
- dissonant groups
- cultural shifts .
- benchmarks
Q20 | The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.
- liberal political causes
- conservative political causes
- informality.
- downsizing
Q21 | A ________________ is a group of people with shared value systems based on common life experiences and situations.
- culture
- subculture .
- lifestyle composite
- social class
Q22 | The greatest barrier to effectively marketing to the Asian American market is thought to be ________
- Reluctance to grant credit to this group.
- Language and cultural traditions. .
- The urban nature of their neighborhoods.
- Lack of a mass media that reaches this group.
Q23 | Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
- Cultures.
- Subcultures.
- Social classes. .
- Social factors.
Q24 | As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
- secondary groups
- facilitative groups
- primary groups
- aspiration groups .
Q25 | The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
- facilitator
- referent actor
- opinion leader .
- social role player