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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 12

Q1 | __________ is the single factor that best indicates social class.
  • Time
  • Money
  • Occupation
  • Fashion
Q2 | ____________ is the definition of reference groups.
  • Groups that an individual looks to when forming attitudes and opinions
  • Groups of people who have been referred to by someone they know
  • Groups of office colleagues
  • Chat groups on the internet
Q3 | ___________ are the groups that individuals look to when forming attitudes and opinions.
  • Reference groups
  • Teenage groups
  • Religious groups
  • Adult groups
Q4 | __________ are factors that have been shown to affect consumer behavior.
  • Brand name, quality, newness, and complexity
  • Advertising, marketing, product, and price
  • Outlets, strategies, concept, and brand name
  • Quality, advertising, product positioning, and strategy
Q5 | Which of the following is NOT part of group influence?
  • Social Class
  • Social Group
  • Reference Group
  • Personality
Q6 | ________________ is one of the most basic influences on an individual’s needs, wants, andbehavior.
  • Brand
  • Culture
  • Product
  • Price
Q7 | In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
  • Multilingual needs
  • Cultures
  • Subcultures
  • Product adaptation requirements
Q8 | The relationship between the consumer expectations and the products ______________determines whether the buyer is satisfied or dissatisfied with a purchase
  • Perceived performance
  • Brand personality
  • Consumer Market
  • Recognition
Q9 | According to research , there are four factors that influence consumer buyer behaviour
  • Psychological, personal, social, CRM systems
  • Cultural, organizational, personal,psychological
  • Cultural, social, personal, psychological
  • None of the above
Q10 | The consumers five steps of adopting a new product refer to which of the following?
  • Awareness, interest, evaluation,trail, adoption
  • Awareness, promotion, evaluation, trail, adoption
  • Adoption, interest, evaluation, trial, promotion
  • Awareness, interest, cash cows, trial, adoption
Q11 | Mobile technology affects consumer behaviour in which of the following ways?
  • It facilities the use of location based services
  • It stops consumers comparing prices in store
  • It makes consumer decisions very ccomplicated
  • It slows down consumer decision making
Q12 | The price of the products and services often influence whether _____________ and, if so,which competitive offering is selected
  • Consumers will purchase them at all
  • Consumers see a need to buy
  • Consumers will decide to buy immediately
  • People would recommend the product
Q13 | It is important for marketers to devise communications that offer __________ and areplaced in media that consumers in the target market are likely to use
  • Consistent message about their products
  • Better pricing
  • Product information to the customers
  • A new marketing strategy
Q14 | When consumers are seeking low involvement products, they are unlikely to engage inextensive search, so _______________ is important
  • Order processing
  • Order Booking
  • Ready availability
  • Information about warranty
Q15 | Generally, the consumers purchase decision will be to buy the most preferred brand, buttwo factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
  • The cost and availability of the product
  • The attitude of others and the cost of the product
  • The availability of the product and unexpected situational factors
  • The attitude of others and unexpected situational factors
Q16 | Cognitive dissonance occurs in which stage of the buyer decision process model?
  • need recognition
  • Information search
  • evaluation of alternatives
  • Post purchase conflict
Q17 | Injurious consumption occurs when
  • A product is introduced that does not meet consumer needs
  • Individual makes consumption decisions that have a negative impact on their long run well being.
  • A firm advertises benefits that the product cannot deliver
  • Consumers purchase product for symbolic rather than functional reasons
Q18 | When a consumers purchase a product for the first time and buys a small quantity thanusual, this purchase would be considered as a ____________
  • Sample
  • Repeat
  • Long term
  • All of the above
Q19 | Shoppers who care about mall essentials and brand name merchandise are known as________ shoppers
  • Brand
  • Destination
  • Basic
  • Enthusiast
Q20 | Understanding consumer buying behaviour is not easy. The answers are often locked deepwithin the consumers head
  • How much money is the consumer willing to spend?
  • How much does the consumer need the product being offered for sale?
  • How much does a discount or a coupon affect the purchase rate?
  • How do consumers respond to various marketing efforts the company might use?
Q21 | Purchase situation which occurs infrequently, and which requires some research , is called
  • Limited problem solving
  • Infrequent purchase intention
  • Routine problem solving
  • None of these
Q22 | Is never, simple, yet understanding it is the essential task of marketing management
  • Understanding the difference between primary and secondary data
  • consumer buying behaviour
  • Brand personality
  • Early Adoption
Q23 | Understanding of consumer needs and the develops a marketing mix to satisfy these needs
  • The price influences
  • The strategic plan
  • The product influences
  • The marketing concept
Q24 | _______ ___ describers changes in individuals behaviour rising from understanding
  • Motivation
  • Indication
  • Stimulus objects
  • Knowledge
Q25 | Basic needs such as hunger and thirst are called
  • Physiological needs
  • Social needs
  • Psychological needs
  • Safety needs