Consumer Behaviour Set 16
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 16
Q1 | _ are the features of an individual or tendency of an individual in a particular manner.
- traits
- actions
- attitudes
- thoughts
Q2 | _'s theory of personality is regarded as the cornerstone of modern psychology.
- Maslow
- Alfred Adler
- Sigmund Freud
- Cattell
Q3 | According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs.
- ego
- super ego ig
- traits
- id
Q4 | in Freud's theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness.
- id
- ego
- super ego ig
- traits
Q5 | _ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society.
- super ego
- ego
- id
- traits
Q6 | Just as people have personalities, similarly _ also have personalities.
- celebrities
- media outlets
- product/brands
- stores
Q7 | _personalities prefer love and affection and so they move towards them and so they prefer known brands.
- Complaint
- detached
- dormant
- aggressive
Q8 | _ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative
- detached
- Complaint
- Aggressive
- dormant
Q9 | _ personalities are not much aware of brands and are more self reliant and independent.
- detached
- aggressive
- Complaint
- dormant
Q10 | According to Horney, _ personalities move towards others.
- detached
- dormant
- aggressive
- Complaint
Q11 | According to Horney, _ personalities move against others.
- detached
- Complaint
- Aggressive
- dormant
Q12 | According to Horney, _ personalities move away from others.
- aggressive
- Complaint
- dormant
- detached
Q13 | Carl Jung helped identify _ personality types.
- 15
- 14
- 26
- 16
Q14 | The personality types proposed by Carl Jung were developed and incorporated into a scale that came to be famously known and applied as the _.
- MBTI or the Myers- Briggs Type Indicator.
- MMPI
- MMTI
- MBPI
Q15 | _ is how consumers see themselves.
- Ideal self image
- social self image
- actual self image
- self image
Q16 | _ is how consumers would like to see themselves.
- social self image
- actual self image
- self image
- Ideal self image
Q17 | _ is how consumers feel others see them.
- social self image
- Ideal self image
- actual self image
- self image
Q18 | _ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object.
- motivation
- thoughts
- attitude
- actions
Q19 | _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
- motivation
- thoughts
- consumer attitude
- actions
Q20 | _ function of attitude helps people to adjust to different situations and circumstances
- knowledge
- adjustment
- value expressive function
- ego defensive function
Q21 | _ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.
- cognitive
- knowledge
- ego defensive function
- value expressive function
Q22 | _ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.
- ego defensive function
- value expressive function
- cognitive
- knowledge
Q23 | _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
- cognitive
- connative
- affective
- value expressive function
Q24 | According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).
- cognitive resonnance
- cognitive dissonance theory
- social dissonance
- social resonnance