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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 5

Q1 | Situational influences that have considerable effect on product and brand choice are ------------- , social features, time, task features and current conditions.
  • physical features .
  • price
  • guarantees
  • packaging
Q2 | Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, _________, models, and ways to purchase them.
  • prices
  • brands .
  • packaging
  • warranties
Q3 | Product involvement refers to ____________ or personal relevance of an item.
  • a consumer’s perception of the importance .
  • the need of the product
  • the price the product
  • the amount of people who bought the product
Q4 | If the purchase is for a high-involvement product, consumers are likely to develop ahigh degree of ________________ so that they can be confident that the item they purchase is just right for them.
  • brand loyalty
  • society
  • product knowledge .
  • references
Q5 | ___________________ constitutes moderate consumer behaviour, but still involvestime and effort searching for and comparing alternatives.
  • limited decision making .
  • need recognition
  • routine decision making
  • post purchase evaluation
Q6 | Experimental sources of information for consumers refer to ____________.
  • advertising, marketing, selling, and profit making
  • handling, examining, and trying the product while shopping .
  • buying after a demonstration
  • buying the product directly from a manufacturer
Q7 | A purchase involves many decisions, which include product type, brand, model,________________ among other factors.
  • credit facility available
  • group purchase discount schemes
  • dealer selection and method of payment .
  • availability of money
Q8 | Group, marketing and ______________ determine the initial level of productknowledge as well as change in it.
  • consumer feedback
  • situational influences
  • information available
  • consumers’ perceptions
Q9 | ______________ refers to the tendency for consumers to try to reduce risk in theirdecision making.
  • risk tolerance
  • guarantee terms
  • perceived risk .
  • dissonance
Q10 | _________________ is the most common type or consumer decision process and theway consumers purchase most packaged goods.
  • limited decision making
  • extended decision making
  • routine decision making .
  • alternative search
Q11 | The occurrence of post decision anxiety is related to the concept of __________.
  • extensive decision making
  • cognitive dissonance .
  • limited decision making
  • marketing strategy
Q12 | The disconfirmation paradigm is used to study _____________.
  • need satisfaction
  • decision-making roles within the purchase process
  • the relationship between product knowledge and product involvement
  • post purchase dissonance
Q13 | What does cognitive dissonance state?
  • the individual often has doubts and second thoughts about the choice made .
  • individual consumers use limited decision making to reduce their anxiety levels
  • consumers usually buy products based on emotion
  • marketers can sell more products by increasing choices available to consumers
Q14 | One implication of the ______________ view for marketers is that care must be takennot to raise prepurchase expectations to such a level that the product cannot possibly meet them.
  • post purchase evaluation .
  • purchase decision
  • prepurchase decision
  • routine decision making
Q15 | All those factors particular to a time and place that do not follow from knowledge ofthe stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.
  • situational influence
  • motivators
  • consumption triggers
  • consumption influencers
Q16 | Which of the following also includes a situation-specific component?
  • personality
  • self-concept
  • involvement
  • demographics
Q17 | Which of the following is a situation in which consumer behavior occurs?
  • communications situation
  • purchase situation
  • usage situation
  • all of the above
Q18 | Which of the following is NOT a situation in which consumer behaviour occurs?
  • communications situation
  • purchase situation
  • usage situation
  • all of the above are situations in which consumer behaviour occurs . 127. which of the following is a situation characteristic?
Q19 | Neethu has to purchase a gift for her mother and only has this afternoon to do sobecause her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?
  • physical features
  • social surroundings
  • temporal perspective
  • task definition
Q20 | Which of the following is NOT an individual characteristic influencing consumerbehaviour?
  • culture
  • attitudes
  • task definition
  • social class
Q21 | Which of the following is NOT a consumption response?
  • task definition
  • problem recognition
  • purchase
  • disposition
Q22 | The situation interacts with the marketing activity and the individual to determinebehaviour. Which of the following is a marketing activity?
  • lifestyle
  • temporal perspective
  • package
  • purchase
Q23 | ----------- consumer research is also known as positivism
  • qualitative
  • quantitative .
  • selective
  • none of these
Q24 | ---------------- Consumer research is also known as ‘interpretivism’.
  • qualitative .
  • quantitative
  • selective
  • none of these
Q25 | How does music influence consumer behaviour?
  • subliminally
  • reduces consumers' perception of overcrowding
  • changes temporal perspective
  • influences mood