Consumer Behaviour Set 15

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 15

Q1 | _ is the second step of adoption process
  • trail
  • evaluation
  • interest
  • awareness
Answer: interest
Q2 | _ is the third step of adoption process
  • trail
  • interest
  • evaluation
  • awareness
Answer: evaluation
Q3 | _ is the fourth step of adoption process
  • interest
  • trial
  • awareness
  • evaluation
Answer: trial
Q4 | _ is the fifth step of adoption process
  • acculturation
  • adoption
  • enculturation
  • diffusion
Answer: adoption
Q5 | _ is when an individual learns about his own culture.
  • diffusion
  • acculturation
  • enculturation
  • subculture
Answer: enculturation
Q6 | _ is when an individual learn about another culture.
  • subculture
  • diffusion
  • acculturation
  • enculturation
Answer: acculturation
Q7 | in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.
  • diffusion
  • acculturation
  • subculture.
  • enculturation
Answer: subculture.
Q8 | _ measure how receptive consumer is to new prodcuts & services.
  • brand switcher
  • picky consumer
  • Consumer innovativeness
  • Variety- novelty seeking
Answer: Consumer innovativeness
Q9 | _ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.
  • Dogmatism
  • Variety- novelty seeking
  • brand switcher
  • picky consumer
Answer: Dogmatism
Q10 | consumers who are _ explore, check out new products, are brand switchers.
  • Dogmatism
  • brand switcher
  • Variety- novelty seeking
  • Verbeliser
Answer: Variety- novelty seeking
Q11 | _ consumers prefer description & explaination.
  • picky consumer
  • visualiser
  • Verbeliser
  • brand switcher
Answer: Verbeliser
Q12 | _ deals with consumption & possession.
  • identity
  • Consumer materialism
  • individuation
  • culture
Answer: Consumer materialism
Q13 | _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
  • Brand Purification
  • brand positioning
  • Brand personification
  • brand personalisation
Answer: Brand personification
Q14 | we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour.
  • Dogmatism
  • Cognitive discongruence
  • Cognitive congruence
  • Cognitive dissonance
Answer: Cognitive dissonance
Q15 | _ is undertaken to reduce dissonance by putting logical arguments.
  • enculturation
  • justification
  • rationalisation
  • trivialisation
Answer: rationalisation
Q16 | _ is undertaken to reduce dissonance by justifying the act as 'not a big deal'.
  • diffision
  • rationalisation
  • trivialisation
  • enculturation
Answer: trivialisation
Q17 | _ is lower order need in maslows hierarchy of needs theory.
  • safety
  • self actualisation
  • social
  • self esteem
Answer: safety
Q18 | _ is higher order need in maslows hierarchy of needs theory.
  • self actualisation
  • safety
  • basic
  • physiological
Answer: self actualisation
Q19 | In ERG theory E stands for_.
  • emphasis
  • existence
  • exercise
  • evaluation
Answer: existence
Q20 | In ERG theory G stands for_.
  • gain
  • garner
  • growth
  • gestalt
Answer: growth
Q21 | In ERG theory R stands for_.
  • reformation
  • reaction
  • realtionship
  • relatedness
Answer: relatedness
Q22 | when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs.
  • nAch
  • nPow
  • nApt
  • nAff
Answer: nAff
Q23 | people desire partying & celebrating together are satisfying _ of mCclellands needs.
  • nAff
  • nAch
  • nPow
  • nApt
Answer: nAff
Q24 | Need for accomplishment & excellence is a part of _
  • nApt
  • nAch
  • nPow
  • nApt
Answer: nAch
Q25 | _ signifies the inner psychological characterstics that reflect how a person reacts to his environment.
  • Motivation
  • attitude
  • Personality
  • culture
Answer: Personality
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