Consumer Behaviour Set 4
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 4
Q1 | The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
- modified rebuy .
- new task buying
- straight rebuy
- indirect rebuy
Q2 | The decision-making unit of a buying organization is called its _____________: all theindividuals and units that participate in the business decision-making process.
- buying center .
- purchasing center
- bidding center
- demand-supply center
Q3 | The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called:
- problem recognition.
- general need description. .
- product specification.
- proposal solicitation.
Q4 | If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called:
- problem recognition.
- general need description. .
- product specification.
- proposal solicitation.
Q5 | ________________ is the stage of business buying where an organization decides on andspecifies the best technical product characteristics for a needed item.
- problem recognition
- general need description
- product specification .
- proposal solicitation
Q6 | Factors such as supplier reputation for repair and servicing capabilities are important criteriafor evaluation at which stage in the business buying process?
- problem recognition
- supplier search
- supplier selection .
- order-routine specification
Q7 | Blanket contracts are typically part of which of the following stages in the business buyingprocess?
- general need description
- product specification
- supplier selection
- order-routine specification .
Q8 | The stage of the business buying process in which the buyer writes the final order with thechosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:
- general need description.
- product specification.
- supplier selection.
- order-routine specification. .
Q9 | The _______________ may lead the buyer to continue, modify, or drop the arrangementthat has been entered into by the buyer and seller.
- performance review .
- order-routine specification
- supplier selection
- general need description
Q10 | For the marketing manager, social class offers some insights into consumer behavior and ispotentially useful as a ___________________.
- market research information
- market segmentation variable .
- source of understanding competition’s strategy
- source to predict future trends
Q11 | ____________ is the definition of reference groups.
- groups that an individual looks to when forming attitudes and opinions .
- groups of people who have been referred to by someone they know
- groups of office colleagues
- chat groups on the internet
Q12 | __________ are factors that have been shown to affect consumer behavior.
- brand name, quality, newness, and complexity .
- advertising, marketing, product, and price
- outlets, strategies, concept, and brand name
- quality, advertising, product positioning, and strategy
Q13 | The reason that higher prices may not affect consumer buying is _______________.
- most consumers prefer brand names which have higher prices
- 70% of the total population looks for quality services and is willing to pay higher prices
- consumers believe that higher prices indicate higher quality or prestige .
- most consumers feel that the price is actually affordable
Q14 | ___________ are the groups that individuals look to when forming attitudes and opinions.
- reference groups .
- teenage groups
- religious groups
- adult groups
Q15 | For which of the following products would the reference group influence be the strongest?
- a best-seller novel
- a pickup truck .
- a loaf of bread
- a pair of jeans
Q16 | Secondary reference groups include ________________.
- family and close friends
- sports groups
- ethnic and religious groups
- fraternal organizations and professional associations .
Q17 | Marketing strategies are often designed to influence _______________ and lead toprofitable exchanges.
- consumer decision making .
- sales strategies
- advertising strategies
- export strategies
Q18 | __________ refers to the information a consumer has stored in their memory about aproduct or service.
- cognitive dissonance
- product knowledge .
- product research
- marketing research
Q19 | One of the key tasks of marketers is ____________ and to create consumer perceptionsthat the product is worth purchasing.
- to make products easily visible and available
- to promote sales of products
- to differentiate their products from those of competitors .
- to do marketing surveys
Q20 | Praveen doesn't really like Chicken fry but when all of his friends ordered chicken fry,he felt that to be part of the gang he needed to buy one for himself. Which situational influence explains Terence's purchase of a grapefruit martini?
- its marketing mix
- task features
- current conditions
- social features
Q21 | ________ can influence the consumers’ thoughts about products.
- marketing and popularity
- advertising, sales promotions, salespeople, and publicity .
- sales promotion, popularity, and marketing
- none of these
Q22 | It important for marketers to devise communications that offer _______________, andare placed in media that consumers in the target market are likely to use.
- consistent messages about their products .
- better pricing
- product information to the customers
- a new marketing strategy
Q23 | Marketing communications play a critical role in informing consumers about ______including where they can be purchased and in creating favourable images and perceptions.
- buying their products
- price reductions
- products and services .
- the advantage over competition
Q24 | When consumers are seeking low-involvement products, they are unlikely to engage inextensive search, so _________________ is important.
- order processing
- order booking
- ready availability .
- information about warranty
Q25 | Marketers can create brand equity ______________.
- by selling them in prestigious outlets .
- by overpricing the product
- preparing comparative information about competitive brands
- by making the products available in all locations