Consumer Behaviour Set 1
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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 1
Q1 | Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
- customer
- purchaser
- consumer
- all these
Q2 | ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
- consumer behaviour
- consumer interest
- consumer attitude
- consumer perception
Q3 | ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
- consumer behaviour
- consumer interest
- consumer attitude
- consumer perception
Q4 | -------------- refers to how an individual perceives a particular message
- consumer behaviour
- consumer interest
- consumer attitude
- consumer interpretation
Q5 | “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
- consumer behaviour
- consumer interest
- consumer attitude
- consumer interpretation
Q6 | ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
- the marketing concept
- the strategic plan
- the product influences
- the price influences
Q7 | ________________ is one of the most basic influences on an individual’s needs, wants, andbehaviour.
- brand
- culture
- product
- price
Q8 | In terms of consumer behaviour; culture, social class, and reference group influences havebeen related to purchase and _______________.
- economic situations
- situational influences
- consumption decisions
- physiological influences
Q9 | Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
- decline in the influence of religious values
- decline in communal influences
- strong awareness of brands in the market
- strong awareness of pricing policies in the market
Q10 | ___________ develop on the basis of wealth, skills and power.
- economical classes
- purchasing communities
- competitors
- social classes
Q11 | _____________ (is) are transmitted through three basic organizations: the family, religiousorganizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
- consumer feedback
- marketing information systems
- market share estimates
- cultural values
Q12 | In large nations, the population is bound to lose a lot of its homogeneity, and thus_________________ arise.
- multilingual needs
- cultures
- subcultures
- product adaptation requirements
Q13 | _______________ are based on such things as geographic areas, religions, nationalities,ethnic groups, and age.
- multilingual needs
- cultures
- subcultures
- product adaptation requirements
Q14 | Marketing managers should adapt the marketing mix to ___________________ andconstantly monitor value changes and differences in both domestic and global markets.
- sales strategies
- marketing concepts
- cultural values
- brand images
Q15 | _____________ has become increasingly important for developing a marketing strategy inrecent years.
- change in consumers’ attitudes
- inflation of the dollar
- the concept and the brand
- age groups, such as the teen market, baby boomers, and the mature market
Q16 | Two of the most important psychological factors that impact consumer decision-makingprocess are product _____________ and product involvement.
- marketing
- strategy
- price
- knowledge
Q17 | Which of the following is the most valuable piece of information for determining the socialclass of your best friend's parents?
- the number of years schooling that they had
- their ethnic backgrounds
- their combined annual income
- their occupations
Q18 | Changes in consumer values have been recognized by many business firms that haveexpanded their emphasis on ____________ products.
- latest technology
- timesaving, convenience-oriented
- health related
- communication
Q19 | Many sub cultural barriers are decreasing because of mass communication, mass transit, and________________.
- the rising unemployment situation
- an influence of political power
- the use of new technology
- a decline in the influence of religious values
Q20 | Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behaviour of individual members.
- personalities
- values
- finances
- decision makers
Q21 | In terms of consumption decisions, middle class consumers prefer to _________.
- buy at a market that sells at a whole sale rates
- buy what is popular
- buy only the brands which sell at affordable prices
- analyze the market and select the best at the lowest prices
Q22 | _________________ refers to the buying behavior of final consumers.
- consumer buyer behavior .
- target market buying
- market segment buying
- business buying behavior
Q23 | ____________ is individuals and households who buy goods and services for personalconsumption.
- the target market
- a market segment
- the consumer market .
- the ethnographic market
Q24 | Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is:
- how much money is the consumer willing to spend?
- how much does the consumer need the product being offered for sale?
- how much does a discount or a coupon affect the purchase rate?
- how do consumers respond to various marketing efforts the company might use? .
Q25 | The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
- lipinski model of buying behavior.
- stimulus-response model of buyer behavior. .
- freudian model of buying behavior.
- maslow’s model of life-cycle changes.