Consumer Behaviour Set 5

Q1 | Situational influences that have considerable effect on product and brand choice are ------------- , social features, time, task features and current conditions.

Q2 | Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, _________, models, and ways to purchase them.

Q3 | Product involvement refers to ____________ or personal relevance of an item.

Q4 | If the purchase is for a high-involvement product, consumers are likely to develop ahigh degree of ________________ so that they can be confident that the item they purchase is just right for them.

Q5 | ___________________ constitutes moderate consumer behaviour, but still involvestime and effort searching for and comparing alternatives.

Q6 | Experimental sources of information for consumers refer to ____________.

Q7 | A purchase involves many decisions, which include product type, brand, model,________________ among other factors.

Q8 | Group, marketing and ______________ determine the initial level of productknowledge as well as change in it.

Q9 | ______________ refers to the tendency for consumers to try to reduce risk in theirdecision making.

Q10 | _________________ is the most common type or consumer decision process and theway consumers purchase most packaged goods.

Q11 | The occurrence of post decision anxiety is related to the concept of __________.

Q12 | The disconfirmation paradigm is used to study _____________.

Q13 | What does cognitive dissonance state?

Q14 | One implication of the ______________ view for marketers is that care must be takennot to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Q15 | All those factors particular to a time and place that do not follow from knowledge ofthe stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.

Q16 | Which of the following also includes a situation-specific component?

Q17 | Which of the following is a situation in which consumer behavior occurs?

Q18 | Which of the following is NOT a situation in which consumer behaviour occurs?

Q19 | Neethu has to purchase a gift for her mother and only has this afternoon to do sobecause her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?

Q20 | Which of the following is NOT an individual characteristic influencing consumerbehaviour?

Q21 | Which of the following is NOT a consumption response?

Q22 | The situation interacts with the marketing activity and the individual to determinebehaviour. Which of the following is a marketing activity?

Q23 | ----------- consumer research is also known as positivism

Q24 | ---------------- Consumer research is also known as ‘interpretivism’.

Q25 | How does music influence consumer behaviour?