Consumer Behaviour Set 18

Master of Commerce (M.com),

Bachelor of Mass Media (BMM),

Bachelor of Business Administration in Marketing (BBA Marketing)

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This set of Consumer Behaviour Multiple Choice Questions & Answers (MCQs) focuses on Consumer Behaviour Set 18

Q1 | In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
Q2 | _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
Q3 | Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
Q4 | _____________ has become increasingly important for developing a marketing strategy inrecent years.
Q5 | Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
Q6 | Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
Q7 | Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
Q8 | Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.
Q9 | Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
Q10 | __________ is the single factor that best indicates social class.
Q11 | In terms of consumption decisions, middle class consumers prefer to _________.
Q12 | _________________ refers to the buying behavior of final consumers.
Q13 | ____________ is individuals and households who buy goods and services for personal consumption.
Q14 | Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
Q15 | The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
Q16 | According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called_______________
Q17 | Consumer purchases are influenced strongly by cultural, social, personal, and __________
Q18 | ______________ is the most basic cause of a person’s wants and behaviors.
Q19 | Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
Q20 | The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.
Q21 | A ________________ is a group of people with shared value systems based on common life experiences and situations.
Q22 | The greatest barrier to effectively marketing to the Asian American market is thought to be ________
Q23 | Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
Q24 | As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
Q25 | The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
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