Advertising And Sales Promotion Set 1

Bachelor of Business Administration (BBA)

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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 1

Q1 | Which among the following is a Pull Strategy?
Q2 | If a company gives false message to the customers, it is known as
Q3 | The plan that show time, date and frequency of an advertisement is
Q4 | Point of Purchase Ads are also known as
Q5 | Which among the following is not a mechanical test?
Q6 | Which of the following is more of personal medium of advertisement?
Q7 | If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools?
Q8 | A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
Q9 | ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
Q10 | _________manage a company's brand and product line.
Q11 | Who develop the verbal brand message?
Q12 | Who controls the flow of work through the approval and production process?
Q13 | Who oversee the logistics and cost of producing radio and tv commercials?
Q14 | A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
Q15 | ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
Q16 | A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
Q17 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
Q18 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
Q19 | ___________firms offer graphic design services for all brands and for allmedia forms.
Q20 | ___________ is a container and conveyor of information.
Q21 | ________firms specialize in e-commerce and interactive media.
Q22 | _________firm valuates marketing communication idea and tests theireffectiveness.
Q23 | B2B is _________.
Q24 | B2C is __________.
Q25 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
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