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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 1
Q1 | Which among the following is a Pull Strategy?
- trade promotion
- consumer promotion
- sales force promotion
- none of these
Q2 | If a company gives false message to the customers, it is known as
- obscene ads
- subliminal ads
- deception
- none of these
Q3 | The plan that show time, date and frequency of an advertisement is
- media plan
- media schedule
- media time
- media space
Q4 | Point of Purchase Ads are also known as
- in-store advertising
- b) built-in advertising
- c) green advertising
- d) stock advertising
Q5 | Which among the following is not a mechanical test?
- psychogalvanometer
- b) techistoscope
- camera test
- consumer dairy test
Q6 | Which of the following is more of personal medium of advertisement?
- internet advertisement
- b) broadcast media
- direct mail advertising
- print media
Q7 | If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools?
- advertising
- public relations
- direct marketing
- sales promotion
Q8 | A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
- push strategy
- pull strategy
- blocking strategy
- integrated strategy
Q9 | ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
- full-service agency.
- in-house agency.
- marketing agency.
- pr agency.
Q10 | _________manage a company's brand and product line.
- brand assistants.
- brand executives.
- brand managers.
- brand associate.
Q11 | Who develop the verbal brand message?
- designers.
- directors.
- copy writers
- creative directors.
Q12 | Who controls the flow of work through the approval and production process?
- traffic manager.
- media manager.
- free lancer.
- creative director.
Q13 | Who oversee the logistics and cost of producing radio and tv commercials?
- directors.
- producers.
- . actors.
- editors.
Q14 | A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
- advertorial
- editorial
- campaign
- billboard
Q15 | ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
- media.
- research.
- ads.
- marketing.
Q16 | A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
- flighting
- pulsing
- puffery .
- morphing.
Q17 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
- demand
- attitude
- awareness
- opinion
Q18 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
- marketing.
- advertising.
- pr.
- creative.
Q19 | ___________firms offer graphic design services for all brands and for allmedia forms.
- call center.
- design studios.
- production houses.
- internet companies.
Q20 | ___________ is a container and conveyor of information.
- packaging.
- personal selling.
- publicity.
- sales promotion.
Q21 | ________firms specialize in e-commerce and interactive media.
- pr.
- marketing.
- internet.
- ad.
Q22 | _________firm valuates marketing communication idea and tests theireffectiveness.
- pr.
- research.
- internet.
- advertise.
Q23 | B2B is _________.
- business to business.
- brand to business.
- business to brand.
- brand to brand.
Q24 | B2C is __________.
- brand to consumers.
- business to consumers.
- brand to compete.
- brand to customers.
Q25 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
- billboards
- siquis.
- posters
- pamphlets