Advertising And Sales Promotion Set 1

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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 1

Q1 | Which among the following is a Pull Strategy?
  • trade promotion
  • consumer promotion
  • sales force promotion
  • none of these
Q2 | If a company gives false message to the customers, it is known as
  • obscene ads
  • subliminal ads
  • deception
  • none of these
Q3 | The plan that show time, date and frequency of an advertisement is
  • media plan
  • media schedule
  • media time
  • media space
Q4 | Point of Purchase Ads are also known as
  • in-store advertising
  • b) built-in advertising
  • c) green advertising
  • d) stock advertising
Q5 | Which among the following is not a mechanical test?
  • psychogalvanometer
  • b) techistoscope
  • camera test
  • consumer dairy test
Q6 | Which of the following is more of personal medium of advertisement?
  • internet advertisement
  • b) broadcast media
  • direct mail advertising
  • print media
Q7 | If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools?
  • advertising
  • public relations
  • direct marketing
  • sales promotion
Q8 | A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
  • push strategy
  • pull strategy
  • blocking strategy
  • integrated strategy
Q9 | ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
  • full-service agency.
  • in-house agency.
  • marketing agency.
  • pr agency.
Q10 | _________manage a company's brand and product line.
  • brand assistants.
  • brand executives.
  • brand managers.
  • brand associate.
Q11 | Who develop the verbal brand message?
  • designers.
  • directors.
  • copy writers
  • creative directors.
Q12 | Who controls the flow of work through the approval and production process?
  • traffic manager.
  • media manager.
  • free lancer.
  • creative director.
Q13 | Who oversee the logistics and cost of producing radio and tv commercials?
  • directors.
  • producers.
  • . actors.
  • editors.
Q14 | A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
  • advertorial
  • editorial
  • campaign
  • billboard
Q15 | ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
  • media.
  • research.
  • ads.
  • marketing.
Q16 | A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
  • flighting
  • pulsing
  • puffery .
  • morphing.
Q17 | Institutional and ideas advertising are designed to create a favorable___________and acceptability.
  • demand
  • attitude
  • awareness
  • opinion
Q18 | ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
  • marketing.
  • advertising.
  • pr.
  • creative.
Q19 | ___________firms offer graphic design services for all brands and for allmedia forms.
  • call center.
  • design studios.
  • production houses.
  • internet companies.
Q20 | ___________ is a container and conveyor of information.
  • packaging.
  • personal selling.
  • publicity.
  • sales promotion.
Q21 | ________firms specialize in e-commerce and interactive media.
  • pr.
  • marketing.
  • internet.
  • ad.
Q22 | _________firm valuates marketing communication idea and tests theireffectiveness.
  • pr.
  • research.
  • internet.
  • advertise.
Q23 | B2B is _________.
  • business to business.
  • brand to business.
  • business to brand.
  • brand to brand.
Q24 | B2C is __________.
  • brand to consumers.
  • business to consumers.
  • brand to compete.
  • brand to customers.
Q25 | Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
  • billboards
  • siquis.
  • posters
  • pamphlets