Advertising And Sales Promotion Set 6

Bachelor of Business Administration (BBA)

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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 6

Q1 | A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as
  • integrated commercial
  • joint commercial
  • informercial
  • announcement
Answer: integrated commercial
Q2 | An ideal _____________ has to work as a bridge between research andcommunication strategy.
  • idea
  • brainstorming
  • creativity
  • creative brief
Answer: creative brief
Q3 | Indian advertising has for long been criticized for ________________.
  • flattery
  • plagiarism
  • exaggeration
  • surrogate
Answer: plagiarism
Q4 | Media planning has become increasingly _____________________.
  • digital
  • innovative
  • creative
  • scientific
Answer: scientific
Q5 | ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.
  • retail advertising
  • financial advertising
  • educational advertising
  • trade advertising
Answer: financial advertising
Q6 | The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices.
  • monopoly
  • competition
  • oligopoly
  • economy
Answer: monopoly
Q7 | The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'.
  • l\oreal
  • nivea
  • fair and lovely
  • garnier
Answer: nivea
Q8 | _______________is a well known promotion and advertising research firm inthe US with global services.
  • acnielsen
  • imrb
  • marg
  • cms
Answer: acnielsen
Q9 | Competitive activity research is also referred to as _______________
  • positioning research
  • perceptual mapping
  • situation analysis research
  • pre-test
Answer: situation analysis research
Q10 | Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________
  • pre test research
  • post test research
  • audience research
  • tracking research
Answer: post test research
Q11 | Testing with a potential group of focussed users is
  • pre-testing
  • post- testing
  • concurrent testing
  • validation
Answer: pre-testing
Q12 | ______________________is often referred to as the Father of modernadvertising.
  • thomas barratt
  • piyush pandey
  • david oglivy
  • alyque padamsee
Answer: thomas barratt
Q13 | The first ad agency was set up by____________.
  • gutenberg.
  • volney palmer.
  • kuleshov.
  • e.s. porter.
Answer: volney palmer.
Q14 | _______________ is the most widely used and most visible of promotionaltools in marketing.
  • publicity
  • public relational
  • advertising
  • propaganda
Answer: advertising
Q15 | ABC stands for __________.
  • audit bureau of circulations.
  • advertising bureau of circulations.
  • american bureau of circulations.
  • african bureau of circulations.
Answer: audit bureau of circulations.
Q16 | All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.
  • sales promotion.
  • sponsorship.
  • advertising.
  • publicity.
Answer: sales promotion.
Q17 | The purpose of advertising is to motivate a desired_____________________
  • emotion
  • action
  • awareness
  • interest
Answer: action
Q18 | The key to the success of the typical advertising plan is that it contributes to___________.
  • profitability.
  • flexibility.
  • complexity.
  • interoperability.
Answer: profitability.
Q19 | The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.
  • pioneer.
  • competitive.
  • retentive.
  • relative.
Answer: retentive.
Q20 | The product which is not recognized and it must be established is in _______stage
  • pioneer.
  • competitive.
  • retentive.
  • relative.
Answer: competitive.
Q21 | Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.
  • brand equity.
  • brand loyalty.
  • brand positioning.
  • brand identity.
Answer: brand loyalty.
Q22 | The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as
  • appeal
  • need.
  • demand
  • desire.
Answer: appeal
Q23 | A management orientation that views the needs of consumers as primary tothe success of the firm __________.
  • advertising concept.
  • promotional concept.
  • marketing concept.
  • target marketing.
Answer: marketing concept.
Q24 | Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as
  • solus
  • broadsheet
  • classified
  • bleed
Answer: bleed
Q25 | Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________.
  • branding.
  • positioning.
  • planning.
  • promoting.
Answer: positioning.
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