Advertising And Sales Promotion Set 5
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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 5
Q1 | The specific approach advertisers use to communicate about the products tosatisfy customer needs is
- discounts.
- appeal
- segmentation
- situation analysis.
Q2 | The intrinsic value or worth of a brand is known as
- brand image
- brand personality.
- brand equity
- brand positioning
Q3 | Which of the following is not considered part of the carefully blended mix ofpromotion tools?
- direct marketing.
- advertising.
- sales promotion.
- relationship marketing.
Q4 | The total number of different people or households exposed to an advertisingschedule during a given time is known as
- push
- outcome
- reach
- feedback
Q5 | _________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
- digital flex.
- mobile billboard.
- online advertising.
- billboard.
Q6 | Total coverage by television and radio of a given geographic area is_________.
- blank coverage.
- blanket coverage.
- zero coverage.
- national coverage.
Q7 | ______________ is an elaborate booklet, usually bound with a special cover.
- leaflet.
- brochure.
- pamphlet.
- hoarding.
Q8 | Misleading ads are prohibited in India under the_________________Act.
- asci
- ipr
- copyright
- monopolies and restrictive trade practices
Q9 | ____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
- pass time.
- frequent time.
- agency time.
- clear time.
Q10 | __________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
- surrogate advertising
- disparagement
- bait-and-switch
- remediation
Q11 | ____________ is a term used to define a medium geographical potential.
- transmitter.
- antenna.
- mass audience.
- coverage.
Q12 | . _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.
- local advertising
- cooperative advertising
- international advertising
- national advertising
Q13 | Advertising in a directory is ______________.
- delivery advertising.
- directory advertising.
- direct advertising.
- dynamic advertising.
Q14 | Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________.
- instant mail advertising.
- retrieve mail advertising.
- spam.
- direct mail advertising.
Q15 | ______________ is one of the doyens of Indian advertising.
- alque padamsee
- piyush panday
- r.k.swamy
- subhash ghosal
Q16 | Brand positioning : Strategies for Competitive advantage is authored by______________.
- michacl schudson
- subroto sengupta
- john sinclair
- subhash ghosal
Q17 | Russel H colley pioneered the approach called DAGMAR which stands for
- defining advertising goals for measured advertising results
- defining advertising goals for measuring and achieving results
- delivering advertising goals for measured advertising results
- developing advertising goals for mixed advertising responses
Q18 | _______________ is called the Mecca of rural advertising.
- sri lanka
- africa
- pakistan
- india
Q19 | Coca-Cola India has undertaken various, CSR activities in the field of______________.
- sanitation
- environment
- water harvesting
- healthy active living
Q20 | ________________ is an advertising agency established by a company to lookafter its advertising requirements.
- house agency
- full-service agency
- ala carte agency
- industrial agency
Q21 | Research plays a critical role in advertising ______________.
- brand development
- product-perception
- uncertainty
- decision making
Q22 | Segmentation helps Multi-brand advertisers to avoid _________________.
- brand images
- brand cannibalization
- brand loyalty
- brand power
Q23 | _________________ are always worried about safety and security, arecautions consumers.
- strives
- actualizes
- strugglers
- believers
Q24 | Perceptual mapping is based on __________________.
- consumer preference
- brand preference
- order of preference
- situation analysis
Q25 | When creativity is referred in the context of advertising, it is_______________.
- purposive
- informative
- frequent
- rare