Advertising And Sales Promotion Set 7
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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 7
Q1 | _____________________term is used to denote relevance, Significance,importance, etc.,
- advertising
- salience
- subliminal
- puffery
Q2 | __________ is the first person known to have worked on commission basis
- thomas baratt.
- volney palmer.
- edwin.s porter.
- du pont.
Q3 | Which television Network started selling advertising sponsors?
- du mont.
- du pont.
- bbc.
- cnn.
Q4 | ________ is a combination of marketing functions, including advertising,used to sell a product.
- sales promotion.
- marketing mix.
- public relations.
- new advertising.
Q5 | _______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold.
- industrial.
- trade.
- professional.
- retail.
Q6 | __________addresses to manufactures who buy machinery equipments andcomponents needed to produce the goods they sell
- industrial.
- trade.
- professional.
- retail.
Q7 | _________execute and monitor the media schedule developed by mediaplanner.
- media executives.
- media buyers.
- media managers.
- media assistants.
Q8 | The complete analysis and execution of the media component of a campaignis _______.
- media planners.
- media strategy.
- product promotion.
- brand identity.
Q9 | The group that composes the present and potential prospects for a product orservice is _________.
- media planners.
- media buyers.
- target audience.
- media executives.
Q10 | ____________ builds affinity with spectators by sponsoring major events.
- product.
- price.
- competition.
- brands.