Advertising And Sales Promotion Set 3

Bachelor of Business Administration (BBA)

Practice Mode Previous Next
On This Page

This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 3

Q1 | Generic advertising, also known as _______________demand advertising.
  • secondary
  • primary
  • tertiary
  • exclusive
Answer: primary
Q2 | Any printed material sent through the mail directly to prospective customersis known as________.
  • direct mail advertising.
  • online advertising.
  • web advertising.
  • attachments.
Answer: direct mail advertising.
Q3 | The blank space between margins of facing pages of a publication is ______.
  • folds.
  • gutter.
  • splits.
  • inches.
Answer: gutter.
Q4 | Head & Shoulders is a power brand from _________.
  • p&g.
  • unilever.
  • johnson & johnson.
  • cavinkare.
Answer: p&g.
Q5 | What is AIDA?
  • advertisement, interest, demand, acquire.
  • action, interest, desire, attention.
  • attraction, interest, desire, attention.
  • attention, interest, desire, action.
Answer: attention, interest, desire, action.
Q6 | A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________.
  • artwork.
  • copy.
  • layout.
  • bromide.
Answer: bromide.
Q7 | Which of the following is NOT a requirement for setting advertisingobjectives?
  • objectives must specify the amount of change.
  • objectives must be realistic.
  • objectives must be stated in terms of profits.
  • objectives must be clear and in writing.
Answer: objectives must be stated in terms of profits.
Q8 | ____________ is an array of reach according to the level of frequencydelivered to each group.
  • frequency period
  • frequency distribution
  • frequency channel
  • frequency time
Answer: frequency distribution
Q9 | ______________ is a regular program sponsored by only one advertiser.
  • program sponsorship.
  • franchise.
  • half program.
  • full program sponsorship.
Answer: full program sponsorship.
Q10 | ____________ is a period of time during which there is no advertising activity.
  • down link.
  • duplication.
  • hiatus.
  • imprint.
Answer: hiatus.
Q11 | ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
  • impact.
  • alternate.
  • choice.
  • impression.
Answer: impact.
Q12 | PACT principles of advertising was given by
  • david ogilvy
  • russel.h. colley
  • roosser reeves
  • j walter thompson
Answer: russel.h. colley
Q13 | The creative point in advertising where the search for a "big idea " takes paceis known as
  • ideation
  • conceptualisation.
  • visualisation
  • promotion
Answer: visualisation
Q14 | ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
  • discount.
  • allowance.
  • valuation.
  • correction.
Answer: discount.
Q15 | ____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
  • depth.
  • facing.
  • changing.
  • exposure.
Answer: facing.
Q16 | _____________ is the measurements which are based on respondents whoeither say with assurance that they have looked into a given magazine.
  • exposure.
  • lights.
  • depth of field.
  • focus.
Answer: exposure.
Q17 | Drawings of a series of sequential frames to indicate the conception of atelevision commercial is known as
  • sequences
  • story board
  • frames
  • copy
Answer: story board
Q18 | Core brand values should be predictable via________.
  • consistent messages.
  • conservative messages.
  • contradictory messages.
  • conflicting messages.
Answer: consistent messages.
Q19 | The first printed advertisements were single sheets, printed on one side, thatnowadays would be called_________.
  • barrages.
  • fliers.
  • flights.
  • brochures.
Answer: fliers.
Q20 | Infomercials often look like other types of television shows, including________.
  • news shows.
  • live, audience-participation shows.
  • reality shows.
  • talk shows.
Answer: news shows.
Q21 | Create services are two pronged, and involve copywriting and ____________
  • account planning
  • branding
  • media planning
  • graphics
Answer: graphics
Q22 | Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.
  • full service
  • house agencies
  • a la carte agencies
  • medium agency
Answer: house agencies
Q23 | Which of the following are agency personnel who undertake investigate tosupport a campaign?
  • research manager.
  • account manager.
  • media director.
  • account planner.
Answer: media director.
Q24 | Television advertising that include a telephone numeral for ordering is anexample of__________.
  • direct-response advertising.
  • telemarketing.
  • straight mail.
  • teleconference.
Answer: direct-response advertising.
Q25 | Positioning is a concept given by
  • al ries and jack trout
  • rooser reeves
  • alex osborn
  • abraham maslow
Answer: al ries and jack trout
Previous Next