Advertising And Sales Promotion Set 2
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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 2
Q1 | GE is ___________.
- geo effect.
- general electric.
- general effect.
- geo energy.
Q2 | _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
- advocacy advertising
- generic advertising
- financial advertising
- surrogate advertising
Q3 | . ________ is a series of interaction between customers and a company over atime.
- customer service.
- client service.
- customer relationship.
- client relationship.
Q4 | __________are distinctive graphic designs used to communicate a product,company, or organization identity.
- captions.
- copy.
- logos.
- design.
Q5 | ________is the process of creating a brand image that engages the heart andminds of customers.
- planning.
- branding.
- promoting.
- selling.
Q6 | ____________are advantages that allow a product to satisfy customers needswants or desires.
- benefits.
- prices.
- brands.
- offers.
Q7 | ___________ is a visualization technique that indicates how customersperceive competing brands.
- repositioning.
- perceptual mapping.
- brand identification.
- brand positioning.
Q8 | The literal meaning of trademark is ___________.
- matter of a trade.
- mark of a trade.
- master of trade.
- minister of trade.
Q9 | ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
- brand community.
- brand loyalty.
- brand image.
- brand identity.
Q10 | ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
- brand community.
- community network.
- social network.
- brand network.
Q11 | __________ is the application of an established brand name to new productofferings.
- brand extension.
- brand image.
- brand identity.
- brand community.
Q12 | Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
- clandestinely
- directly
- ethically
- favorably
Q13 | ________is two way communication that sends and receives messages fromcustomers and other
- hyper activity
- interactivity
- interoperability
- dialogue
Q14 | _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
- caption
- body copy
- display copy
- slogan
Q15 | _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
- body copy.
- display copy.
- caption.
- headline.
Q16 | ___________ are verbal explanations of visuals.
- captions
- call-outs
- tag-line
- signature
Q17 | ________ is also called as logo.
- signature.
- tagline.
- captions.
- design.
Q18 | __________ is short songs that deliver a brand story in an easy-to-sing format.
- melody.
- jingles.
- rap.
- jazz.
Q19 | . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
- video script.
- audio script.
- story board.
- frames.
Q20 | ________ contains the published rates and ad space availability for aparticular media such as a web site.
- rate card.
- data card.
- guarantee card.
- privilege card.
Q21 | Dividing the market based on age, income, gender, educational qualification isknown as
- branding
- demography.
- targetting
- positioning
Q22 | Legend is another name for
- caption.
- slogan
- title
- logo.
Q23 | _________ is two or more oversize pages that fold out from the magazine.
- gate-folds.
- pop-ups.
- pop-unders.
- strips.
Q24 | ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
- gate-folds.
- pop-ups.
- tip-ins.
- strips.
Q25 | _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
- respect.
- reputation.
- award.
- brand.