Advertising And Sales Promotion Set 4

Bachelor of Business Administration (BBA)

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This set of Advertising and Sales Promotion Multiple Choice Questions & Answers (MCQs) focuses on Advertising And Sales Promotion Set 4

Q1 | Placement of advertisements inside or outside transportation vehicles isknown as
  • aerial advertising
  • transit advertising.
  • speciality advertising
  • place based advertising.
Answer: transit advertising.
Q2 | _______________ the number of people or households who are exposed to amedium.
  • audience
  • television
  • news
  • radio
Answer: audience
Q3 | The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________.
  • space accumulation.
  • agency accumulation.
  • audience accumulation.
  • audience composition.
Answer: audience accumulation.
Q4 | The effectiveness of advertising is improved through ________________.
  • ad tracking.
  • marketing research.
  • advertising research.
  • copy testing.
Answer: advertising research.
Q5 | The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________.
  • culture jamming.
  • ad busters.
  • political advertising.
  • subvert sing.
Answer: subvert sing.
Q6 | Account planning is a much tasked about, much hyped function is alsoreferred to as the______________
  • boutique function
  • prime function
  • ghost function
  • non-prime function
Answer: ghost function
Q7 | An agency can also handle overall advertising and ________ strategy and salespromotions for its customers.
  • brand management.
  • brand.
  • product placement.
  • advertising.
Answer: brand management.
Q8 | Mixing continuity and flighting strategies in media scheduling is known as
  • pulsing
  • reach
  • pushing
  • flighting
Answer: pulsing
Q9 | Typical ad agency clients contain businesses and ________, non-profitorganization and government agency.
  • corporate law.
  • company.
  • companies law.
  • corporation.
Answer: corporation.
Q10 | ________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc.
  • social media.
  • user-generated contented.
  • friend feed.
  • social network service.
Answer: social media.
Q11 | Palmer opened the first American advertising agency, in ________ in 1850.
  • pennsylvania
  • philadelphia
  • allentown, pennsylvania
  • pittsburgh
Answer: philadelphia
Q12 | Some television stations chose to air infomercials as an alternative to theprevious perform of ________.
  • sign-off.
  • sign-on.
  • itv1.
  • itv.
Answer: sign-off.
Q13 | Sponsorship belongs as the promotional tool to
  • business marketing.
  • marketing.
  • marketing management.
  • advertising.
Answer: marketing.
Q14 | An out of home medium that includes posters, on vehicles is known as
  • transit advertising
  • trade advertising
  • publicity
  • professional advertising
Answer: transit advertising
Q15 | An increased schedule of advertising above normal levels during peak sellingperiods is known as
  • pulse
  • pitch
  • blink
  • bleed
Answer: pulse
Q16 | The primary levels of human needs is given by
  • herzberg
  • freud
  • abraham maslow
  • richard petty
Answer: abraham maslow
Q17 | ____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
  • illustrators
  • copy writers
  • artists
  • animators
Answer: copy writers
Q18 | An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
  • advertising campaign
  • advertising research.
  • clutter
  • product placement.
Answer: advertising campaign
Q19 | Brand names that other companies can buy the right to use is known as
  • brand image
  • licensed brands
  • brand identity.
  • brand positioning
Answer: licensed brands
Q20 | Majority of the ads appearing online are
  • banner advertisements.
  • pop- up advertising.
  • display advertising
  • corner ads
Answer: banner advertisements.
Q21 | Many advertising experts call the creative brief as the_____________________
  • road map
  • blue print
  • out line
  • key praise
Answer: road map
Q22 | SWOT is an acronym for .
  • strengths, weaknesses, opinion and threats
  • strengths, weaknesses, opportunities and threats.
  • strengths, weaknesses, opportunities and thrust. .
  • strengths, weaknesses, opportunities and trust
Answer: strengths, weaknesses, opportunities and threats.
Q23 | A printed information form listing a publications advertising rates is knownas
  • info card
  • rate card
  • ad card
  • premium card
Answer: rate card
Q24 | Advertising used to communicate an organisations views on issues that affectsociety or business is known as
  • advocacy advertising
  • institutional advertising
  • purposeful advertising
  • emotional advertising
Answer: advocacy advertising
Q25 | To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________.
  • task analysis.
  • media analysis.
  • situational analysis.
  • audience analysis.
Answer: audience analysis.
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