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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 5
Q1 | select an appropriate definition of want___________________ .
- consumer needs
- needs backed by buying power
- needs directed to the product
- basic human requirements
Q2 | The key customer markets consists of ______________
- Government markets
- Business markets
- Consumer markets
- All of the above
Q3 | ….…….......buy products & _________________use product
- consumer & customers
- buyers & sellers
- buyers & customers
- customers & consumer
Q4 | ___________reflects the sum of the perceived tangible & intangible benefits& costs to customers.
- customer satisfaction
- customer value
- customer delight
- none of the above
Q5 | Testing before launching a product launching a product is known as.…,………….
- Acid test
- Concept testing
- Market test
- test marketing
Q6 | ____________is a way of describing audience based on factors such asage, gender, education level, town class, income etc.
- Demographic
- Psychographic
- Socio-economic
- Infographics
Q7 | ________________is a way of describing audience based on the their lifestyle, attitudes, aspirations, habits etc.
- Demographics
- Psychographics
- Socio-economic
- Infographics
Q8 | ________________is the acquisition of goods and services by the seller orindustrial user for the purpose of resale
- selling
- assembling
- buying
- tr
Q9 | A____________is an elaborated version of the idea expressed in consumerterms
- new idea
- product concept
- product idea
- test brand
Q10 | NPD Stands for _________________
- national production division
- new product department
- new product design
- new product development
Q11 | A______________is a detailed version of the idea stated in meaningfulconsumer terms
- product concept
- product idea
- product feature
- product image
Q12 | Marketing myopia related first paper published in 1960 in the ..........
- international business review
- forbes magazine
- harvard business review
- oxford university press
Q13 | A large amount of ___________advertising is for retailers, local businessesand for promotions.
- news paper
- magazines
- radio
- Television
Q14 | marketing buzz means means....…………….
- Demarketing
- Pricing
- Product Development
- Promotion
Q15 | Companies are exploring the_____________for communicating theiradvertising message because of its several attractive features and advantages.
- television
- newspaper
- radio
- new media
Q16 | The advertising industry is passing through a transition phase with theemergence of the ______________media.
- television
- online
- interactive
- information
Q17 | New media is very cost-effective when compared to the traditional mediaand is highly _______.
- reliable
- requted
- resourceful
- result-oriented
Q18 | The __________is the biggest possible medium and has the quickest andthe deepest reach throughout the globe.
- web
- TV
- radio
- Outdoor
Q19 | Digital technology is changing the way_______relate to products andmarkets.
- manufactures
- consumer
- Dealers
- Industry
Q20 | Cyber consumers are not_________
- active
- passive
- homogeneous
- Heterogeneous
Q21 | Marketers often use the term__________to cover various groupings ofcustomers.
- people
- buying power
- demogrphic
- Segment market
Q22 | Inside sales is known as______________
- Direct marketing
- social marketing
- tele-marketing
- viral marketing
Q23 | which is the future of of direct marketing .....…………...
- one to one communication
- open dialogue
- personal relationship
- Personal relation, open dialogue and one to one communication
Q24 | Tele marketing is a part of ...……………….
- direct marketing
- relationship marketing
- social marketing
- viral marketing
Q25 | Selectivity is related to__________________
- portrayal
- relevance
- support
- Coverage