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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 1
Q1 | A Challenge in marketing of services is that they are
- perishable
- tangible
- intangible
- physical
Q2 | The act of creating a brand is
- branding
- brand management
- brand hierarchy
- brand building
Q3 | The ad campaign " din hai suhana aaj pehli tarik hai" is of
- bornvile
- cadbury
- nestle
- amul
Q4 | _______ are short phrases that communicate persuasive information about the brand
- slogans
- visual
- jingle
- logo
Q5 | _____ occurs when the brand makes consumers feel better about themselves
- social approval
- excitement
- self respect
- security
Q6 | ____methods are ideal for measuring brand association
- qualitative research
- awareness
- recognition
- building
Q7 | Brand feelings are customers
- emotional responses
- rational responses
- moral responses
- direct responses
Q8 | ____ is the structure of brands within an organisational entity
- brand recognition
- brand equity
- brand architecture
- brand monitoring
Q9 | Cause Related Marketing was introduced by
- varadarajan and menon
- n r narayan murthy
- rajshree birla
- ratan tata
Q10 | _____ refers to the word, phrase or clause that functions as an adjective or adverb to qualify the meaning of the other word.
- green marketing
- brand reinforcement
- global brands
- modifier
Q11 | A brand is defined as an asset.
- liquid
- fixed
- current
- intangible
Q12 | Which of the following is not an objective of Brand management?
- to establish an identity for the product or a group of products.
- to establish an identity for the product or a group of products.
- to do telly calling and acquire sales
- to acquire place for the product in consumers’ minds for high and consistent quality.
Q13 | 3 C's of branding are , consistency and constancy.
- continuity
- coverage
- collaboration
- clarity
Q14 | Brand are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand
- audit
- edit
- recalling
- rejuvenating
Q15 | A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
- market
- goods
- product
- things
Q16 | This is a scenario in which the customers have too limited a awareness of the brand.
- under positioning
- over positioning
- confused positioning
- double positioning
Q17 | which of the following is not a clothing brand brand?
- h&m
- zara
- nyka
- raymonds
Q18 | The brand element that specifies the location of web pages.
- unique resource locator
- uniform resource locator
- unique reference locator
- uniform reference locator
Q19 | Relate marketing creates experiences by taking into account individual's desire to be a part of the social context
- permission marketing
- experiential marketing
- relationship marketing
- one to one marketing
Q20 | It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.
- brand elements
- brand personality
- brand positioning
- brand marketing
Q21 | is the difference between what a brand promises to deliver in its communications and what it actually does
- brand differentiati on
- brand gap
- brand communicati on
- brand extension
Q22 | Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?
- word-of- mouth pricing
- fair pricing
- market penetration pricing
- niche pricing
Q23 | Customize products and services
- one to one marketing
- cause marketing
- standardized marketing
- relationship marketing
Q24 | It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
- green marketing
- cause marketing
- relationship marketing
- permission marketing
Q25 | The Drivers that differentiate and identify the brands are classified as?
- brand emotions
- brand elements
- brand conversation
- brand judgment