Brand Management Set 7

Q1 | Holistic marketers achieve profitable growth by expanding customer share,__________, and capturing customer lifetime value.

Q2 | ___________pricing is the approach of setting a low initial price in order toattract a large number of buyers quickly and win a large market share.

Q3 | __________markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

Q4 | ____________is now a significant part of every global corporationsmarketing arsenal.

Q5 | customers can themselves become publishers, choosing to share whatthey have received with their social networks________________.

Q6 | Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about_________________

Q7 | A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?