Brand Management Set 3

Bachelor of Management Studies (BMS)

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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 3

Q1 | It is a form of advertising which focuses primarily on helping consumers experience a brand.
  • experiential marketing
  • managemen t marketing
  • one to one marketing
  • cause marketing
Answer: experiential marketing
Q2 | Short term
  • trade
  • push money
  • trade contest
  • price deal
Answer: trade
Q3 | The offering of all brands and the brand lines by a particular company is considered as?
  • company portfolio
  • brand line portfolio
  • brand portfolio
  • corporate portfolio
Answer: brand portfolio
Q4 | The abililty of the marketing program to affect the customer mind-set will depend on its
  • technonlogy
  • salesperson
  • quality
  • price
Answer: quality
Q5 | In this marketing, the privilege (not the right) of delivering anticipated, personal and relevant messages is only to those people who actually want them.
  • relationship marketing
  • permission marketing
  • experiential marketing
  • one to one marketing
Answer: permission marketing
Q6 | Distribution channel's are categorized by number of intermediaries among manufacturers and?
  • employees
  • customers
  • employers
  • producers
Answer: customers
Q7 | Which of the following car brand no longer exists?
  • maruti suzuki
  • tesla
  • bmw
  • hummer
Answer: hummer
Q8 | This majorly focuses on maintaining the Brand Equity
  • sponsorship
  • modifier
  • brand reinforcemen t
  • branding
Answer: brand reinforcemen t
Q9 | The task of any business is to deliver ____________at a profit.
  • customer needs
  • customer value
  • products and services
  • improved quality
Answer: customer value
Q10 | The solution to price competition is to develop a differentiated:__________
  • Product, price, and promotion.
  • Offer, delivery, and image.
  • Package and label.
  • International Web site.
Answer: Offer, delivery, and image.
Q11 | Buying goods and services for further processing or for use in theproduction process refers to which of the following markets?
  • Consumer markets
  • Government markets
  • Business markets
  • International markets
Answer: Business markets
Q12 | Marketing managers should adapt the marketing mix to ____________and constantly monitor value changes and differences in both domestic and global markets.
  • Sales strategies
  • Marketing concepts
  • Cultural values
  • Brand images
Answer: Cultural values
Q13 | The _____________refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
  • distribution chain
  • network chain
  • supply chain
  • promotion network
Answer: distribution chain
Q14 | ______________is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
  • Target marketing
  • Psychographic segmentation
  • Product Differentiation
  • Consumer behaviour
Answer: Consumer behaviour
Q15 | The Word "brand" is frequently used as a_____________
  • customers
  • marketing
  • advertising
  • metonym
Answer: metonym
Q16 | Advertising to today’s consumers, we need to look beyond the_____________media of print, radio, and television.
  • traditional
  • non - traditional
  • social
  • new
Answer: traditional
Q17 | The cost of an advertisement or a schedule of ads is often based on_______________.
  • CPP
  • CPR
  • CPI
  • CPM
Answer: CPM
Q18 | Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
  • Media vehicles
  • Advertising messages
  • Brand
  • Channels
Answer: Advertising messages
Q19 | Mainly, chief resource of authority throughout allocation channelis________________
  • company
  • brand
  • distributor
  • customer
Answer: brand
Q20 | Clearness regarding proportions of brands is clarity in
  • functions of brand
  • aspects of differentiation
  • Function & aspect of given options
  • disadvantages of given options
Answer: Function & aspect of given options
Q21 | Media strategy is making media decisions based on____________
  • Understanding customers wants and needs
  • The clients wishes
  • Whims of the market
  • Brand awareness
Answer: Understanding customers wants and needs
Q22 | Careful brand management look for to build product or services related tothe_____________
  • target audience
  • cost
  • profit
  • Nature
Answer: target audience
Q23 | Branding strategy is also called______________
  • brand architecture
  • branding rate
  • brand earnings
  • brand responsiveness
Answer: brand architecture
Q24 | When companies combine existing brand with new brands, brands arecalled_______________
  • parent brand
  • product extension
  • brand extension
  • sub-brand
Answer: sub-brand
Q25 | Brand which is result of extension in brand or sub-brand is classifiedas______________
  • brand extension
  • sub-brand
  • parent brand
  • product extension
Answer: parent brand
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