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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 6
Q1 | A cluster of complementary goods and services across diverse set ofindustries is called as_______________
- market place
- meta market
- market space
- resource market
Q2 | advertising affords the marketer the ability to engage the consumer in adirect and personal way_________________.
- Interactive
- Contextual
- Traditional
- Website.
Q3 | One of the key tasks of marketers is and to create consumerperceptions that the product is worth purchasing______________.
- To make products easily visible and available
- To promote sales of products
- To differentiate their products from those of competitors
- To do marketing surveys
Q4 | technology is changing the way consumers relate to products andmarkets______________
- Information
- New
- Digital
- Cyber
Q5 | Cyber consumers are not______________
- Heterogeneous
- segmented
- mass
- Homogeneous
Q6 | e-Tailing will have to co-exist with ________________retailing.
- e-Commerce
- traditional
- mobile
- integrated
Q7 | ____________the appropriate market segment has become ever moreimportant when carrying out e-branding campaigns.
- Segmenting
- Positioning
- Targeting
- Implementing
Q8 | Creating and securing a brand name in the physical world requiresextensive marketing___________. .
- Research
- strategy
- effort
- media
Q9 | Online marketing of all types offers superior measurability and trackabilityin comparison to traditional_________________
- media
- tactics
- research
- information
Q10 | Digital branding, in general need to have the consumer- specific orientationaddressed to consumers in a_____________context.
- geographic
- natural
- confined
- cultural
Q11 | What is the last stage of the consumer decision process?
- problem recognition
- post purchase behaviour
- alternative evaluation
- Purchase
Q12 | Media are the bridges that carry messages back and forth between companies and __________
- consumers
- customers
- prospects
- influencers.
Q13 | The challenge of media planning is becoming greater because the numberof ways to send brand messages is_____________.
- decreasing
- complicated
- increasing
- competitive
Q14 | Media planners begin their work by doing media____________
- research
- message
- buying
- selling
Q15 | markets are made up of members of the distributionchain________________
- Consumer
- Business-to-business (industrial
- Institutional
- Channel
Q16 | Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product - usage data in addition to ______________profiles.
- media
- demographic
- audience
- brand
Q17 | When a company distributes its products through a channel structure thatincludes one or more resellers, this is known as______________
- Indirect marketing
- direct marketing
- multi-level marketing
- integrated marketing
Q18 | In marketing theory, every contribution from the supply chain adds __________to the product
- value
- cost
- convenience
- ingredients
Q19 | The act of trading a desired product or service to receive something ofvalue in return is known as which key concept in marketing?
- product
- exchange
- production
- customer
Q20 | The most basic level of a product is called the:
- core product.
- central product
- fundamental product.
- augmented product.
Q21 | Anything that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called a(n):
- idea
- demand
- product.
- service.
Q22 | ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
- Madison media
- Mudra Max
- Dentsu India
- JWT India
Q23 | A change in an individual's behaviour prompted by information andexperience refers to which one of the following concept?
- learning
- role selection
- perception
- Motivation
Q24 | A futuristic innovation (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _______________.
- programme
- action
- audience
- media
Q25 | Customers' ___________have become the order of the day.
- endorsement
- information
- awareness
- knowledge