Brand Management Set 4

Bachelor of Management Studies (BMS)

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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 4

Q1 | Interactive media can be best described as________________
  • Customized Marketing Messages
  • Marketing Communications Mix
  • Marketing Mix
  • Media that allow two-way messages between company and consumer
Answer: Media that allow two-way messages between company and consumer
Q2 | Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ______________________ .
  • spendable income
  • savings and assets
  • debts
  • occupation
Answer: occupation
Q3 | The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
  • Motive
  • Belief
  • Behavior
  • Attitude
Answer: Attitude
Q4 | The____________is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
  • marketing concept
  • selling concept
  • production concept
  • product concept
Answer: selling concept
Q5 | The ___________concept holds that consumers will favor those productsthat offer the most quality, performance, or innovative features.
  • product
  • marketing
  • production
  • selling
Answer: product
Q6 | One traditional depiction of marketing activities is in terms of the marketingmix or four Ps. The four Ps are characterized as being______________
  • product, positioning, place, and price
  • product, production, price, and place
  • promotion, place, positioning, and price
  • product, price, promotion, and place
Answer: product, price, promotion, and place
Q7 | The traditional view of marketing is that the firm makes something and then_____________it.
  • sells
  • distributes
  • prices
  • services
Answer: sells
Q8 | …………………refers to a brands objective (functional) attributes in relationto other brands.
  • Brand position
  • Product position
  • Brand relationship
  • Brand position and Product position
Answer: Brand position and Product position
Q9 | …………defines what the brand thinks about the consumer, as per theconsumer.
  • Brand attitude
  • Brand positioning
  • Brand relationship
  • Brand image
Answer: Brand attitude
Q10 | …………………includes two aspects of a brand – its associations and itspersonality.
  • Brand attitude
  • Brand positioning
  • Brand relationship
  • Brand image
Answer: Brand image
Q11 | …………………includes all that is linked up in memory about the brand. Itcould be specific to attributes, features, benefits or looks of the brand.
  • Brand attitude
  • Brand Associations
  • Brand relationship
  • Brand image
Answer: Brand Associations
Q12 | …………………..includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
  • Brand attitude
  • Brand Image
  • Brand Symbol
  • Brand Positioning
Answer: Brand Symbol
Q13 | ………………….can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
  • Brand Comparison
  • Cannibalization
  • Positioning
  • Brand Associations
Answer: Cannibalization
Q14 | A marketer needs to understand that some ‘general traits’ of a brand nameare:
  • Easy to recognize
  • Easy to pronounce
  • Easy to memorize or recall
  • East to recognise, pronounce, recalls
Answer: East to recognise, pronounce, recalls
Q15 | Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of………..
  • Descriptive Brand Name
  • Suggestive brand name
  • Free Standing brand name
  • Position
Answer: Descriptive Brand Name
Q16 | Kadak, Xerox, Exxon, Fidji are examples of____________________
  • Free Standing brand name
  • Descriptive Brand Name
  • Suggestive brand name
  • Suggestive and descriptive name
Answer: Free Standing brand name
Q17 | Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examplesof__________
  • Descriptive Brand Name
  • Suggestive brand name
  • Free Standing brand name
  • None of the above
Answer: Suggestive brand name
Q18 | Watches sold as a Jewellery is related to_____________
  • Titan Raga
  • Tanishq
  • Swatch
  • GoldPlus
Answer: Tanishq
Q19 | Vaseline- petroleum jelly sold as lip salve and moisturizer, is an exampleof_____________
  • Benefit related positioning
  • Positioning by usage occasion and time of use
  • Category related positioning
  • Price Quality positioning
Answer: Category related positioning
Q20 | “Jod jo tootega nahin” tagline is related with brand……
  • M-Seal
  • Fevikwik
  • Fevicol
  • Ambuja cement
Answer: Fevicol
Q21 | Lifebuoy – kills the germs you cannot see, is an exampleof_____________________
  • Emotional benefit related to positioning
  • Functional benefit related positioning
  • Usage occasion related to positioning
  • Health-related positioning
Answer: Functional benefit related positioning
Q22 | Match the correct1. Close up i. Fresh2. JK Tyres ii. Caring3. J&J iii. In control4. Liril iv. ConfidentOptions:
  • 1(ii), 2(iii), 3(i), 4(iv)
  • 1(ii), 2(iv), 3(i), 4(iii)
  • 1(iv), 2(iii), 3(ii), 4(i)
  • 1(ii), 2(iii), 3(iv), 4(i)
Answer: 1(iv), 2(iii), 3(ii), 4(i)
Q23 | Which is not an example of Positioning by usage occasion and time ofuse?
  • Listerine – night time rinse
  • Nescafe – Great start to the morning
  • NIIT (Inspired……life begins at NIIT)
  • Domino’s (When families are having fun)
Answer: NIIT (Inspired……life begins at NIIT)
Q24 | marketing is a process which aims at _________________
  • production
  • profit making
  • satisfaction of customer needs
  • selling products
Answer: satisfaction of customer needs
Q25 | Marketers often use the term_________________to cover various groupingsof customers
  • buying power
  • demographic segment
  • people
  • market
Answer: market
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