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This set of Brand Management Multiple Choice Questions & Answers (MCQs) focuses on Brand Management Set 2
Q1 | The series of procedure in which customer is focused, helps to access brand's health and
- brand audit
- brand tracking
- brand valuation
- brand evaluation
Q2 | is as if ' making the brand come alive'.
- brand personality
- brand image
- brand audit
- brand value
Q3 | is a measure of the attachment that a customer has to a brand
- brand loyalty
- brand equity
- brand recall
- image
Q4 | may be tested in two forms: Aided recall & Unaided recall
- brand recall
- brand awareness
- relevance
- price
Q5 | What is more important in brand equity?
- quality
- quantity
- customer perception
- customer experience
Q6 | Amul Masti Dahi is an example of:
- line extension
- brand extension
- category extension
- brand discontinuati on
Q7 | helps consumers to justify their self worth to others or themselves
- cause marketing
- brand reinforceme nt
- global brands
- brand enrichment
Q8 | Another way of getting the brand revitalized is through the_
- positioning
- segmenting
- targeting
- repositioning
Q9 | can be seen in the way the customer thinks, feels, perceives the product along with its price and market position
- brand extension
- brand diversificatio n
- brand equity
- brand profit
Q10 | Digital branding, in general need to have the consumer- specific orientation addressed to consumers in acontext
- geographic
- natural
- confined
- cultural
Q11 | Brand Asset Valuator (BAV)
- comparative
- qualitative
- quantitative
- price
Q12 | analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
- market
- brand
- conjoint
- price
Q13 | ………defines what the brand thinks about the consumer, as per the consumer
- brand attitude
- brand positioning
- brand relationship
- brand image
Q14 | The comparison of brand equity from thousands of different brands with several categories is called?
- brand preference valuator
- brand differences valuator
- brand similarities valuator
- brand asset valuator
Q15 | _is the added value endowed on services and products.
- brand value
- brand strategy
- brand equity
- brand image
Q16 | Four P’s was initially expressed by?
- e j mccarthy
- kotler
- rob gray
- mishkin
Q17 | In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as?
- perceived esteem
- esteem
- energized esteem
- energized similarities
Q18 | Content Marketing consists of
- slogans
- blogging
- jingles
- logos
Q19 | helps make purchasing
- brand
- branding
- brand identity
- brand essence
Q20 | Which of the following statement is TRUE?A. Brand-essence serves as a metric to evaluate buyer’s marketing strategies.B. Branding is a useless tool to differentiates the product and the producerC. Brands give consumers a reason to share the opinions positivelyD. Brand can be copied easily
- a
- b
- c
- d
Q21 | The model describes how to create intense, activity loyalty relationships with customers.
- brand positioning
- brand resonance
- brand value chain
- brand identity
Q22 | Under Keller’s Brand Equity Model For Building A Strong Brand "What do I think or feel about you?" mean
- brand identity
- brand meaning
- brand responses
- brand relationships
Q23 | A brand identify is the centring idea of business
- organisation
- community
- personality
- marketing
Q24 | A brand is defined as an _.
- tangible assets
- intangible asstes
- long term asstes
- short term asstes
Q25 | Just Do It" is a tagline of which brand?
- puma
- adidas
- nike
- louis vitton