Cases In Marketing Set 3

Bachelor of Business Administration (BBA)

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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 3

Q1 | ________ is also called as logo.
Q2 | __________ is short songs that deliver a brand story in an easy-to-sing format.
Q3 | . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
Q4 | ________ contains the published rates and ad space availability for aparticular media such as a web site.
Q5 | Dividing the market based on age, income, gender, educational qualification isknown as
Q6 | Legend is another name for
Q7 | _______ is copy strip added over a poster advertisement.
Q8 | _________ is two or more oversize pages that fold out from the magazine.
Q9 | ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
Q10 | _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
Q11 | Generic advertising, also known as _______________demand advertising.
Q12 | Any printed material sent through the mail directly to prospective customersis known as________.
Q13 | The blank space between margins of facing pages of a publication is ______.
Q14 | Head & Shoulders is a power brand from _________.
Q15 | What is AIDA?
Q16 | A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________.
Q17 | Which of the following is NOT a requirement for setting advertisingobjectives?
Q18 | ____________ is an array of reach according to the level of frequencydelivered to each group.
Q19 | ______________ is a regular program sponsored by only one advertiser.
Q20 | ____________ is a period of time during which there is no advertising activity.
Q21 | ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
Q22 | PACT principles of advertising was given by
Q23 | The creative point in advertising where the search for a "big idea " takes paceis known as
Q24 | ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
Q25 | ____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
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