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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 7
Q1 | All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.
- sales promotion.
- sponsorship.
- advertising.
- publicity.
Q2 | The purpose of advertising is to motivate a desired_____________________
- emotion
- action
- awareness
- interest
Q3 | The key to the success of the typical advertising plan is that it contributes to___________.
- profitability.
- flexibility.
- complexity.
- interoperability.
Q4 | The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.
- pioneer.
- competitive.
- retentive.
- relative.
Q5 | The product which is not recognized and it must be established is in _______stage
- pioneer.
- competitive.
- retentive.
- relative.
Q6 | Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.
- brand equity.
- brand loyalty.
- brand positioning.
- brand identity.
Q7 | The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as
- appeal
- need.
- demand
- desire.
Q8 | A management orientation that views the needs of consumers as primary tothe success of the firm __________.
- advertising concept.
- promotional concept.
- marketing concept.
- target marketing.
Q9 | Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as
- solus
- broadsheet
- classified
- bleed
Q10 | Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________.
- branding.
- positioning.
- planning.
- promoting.
Q11 | _____________________term is used to denote relevance, Significance,importance, etc.,
- advertising
- salience
- subliminal
- puffery
Q12 | __________ is the first person known to have worked on commission basis
- thomas baratt.
- volney palmer.
- edwin.s porter.
- du pont.
Q13 | Which television Network started selling advertising sponsors?
- du mont.
- du pont.
- bbc.
- cnn.
Q14 | ________ is a combination of marketing functions, including advertising,used to sell a product.
- sales promotion.
- marketing mix.
- public relations.
- new advertising.
Q15 | _______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold.
- industrial.
- trade.
- professional.
- retail.
Q16 | __________addresses to manufactures who buy machinery equipments andcomponents needed to produce the goods they sell
- industrial.
- trade.
- professional.
- retail.
Q17 | _________execute and monitor the media schedule developed by mediaplanner.
- media executives.
- media buyers.
- media managers.
- media assistants.
Q18 | The complete analysis and execution of the media component of a campaignis _______.
- media planners.
- media strategy.
- product promotion.
- brand identity.
Q19 | The group that composes the present and potential prospects for a product orservice is _________.
- media planners.
- media buyers.
- target audience.
- media executives.
Q20 | ____________ builds affinity with spectators by sponsoring major events.
- product.
- price.
- competition.
- brands.