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This set of Cases in Marketing Multiple Choice Questions & Answers (MCQs) focuses on Cases In Marketing Set 1
Q1 | Store security relates to ----.
- personal security
- merchandise security.
- both a & b.
- none of these.
Q2 | Form of payment which a retailer may accept is ----.
- cash only.
- cash &credit cards .
- cash &debit cards.
- all of these
Q3 | Many retailers have improved their operation productivity through -----.
- computerization.
- outsourcing.
- both a & b.
- none of these.
Q4 | The computerized check out is used by -----.
- large retailers.
- small retailers.
- multi retailers
- all of these.
Q5 | With the help of-------a retailer pays an outsider party to undertake one ormore of its operating functions
- outsourcing.
- credit management
- computerization.
- none of these.
Q6 | ------ helps the retailers to face the crisis situations.
- risk management.
- credit management.
- financial management.
- all of these
Q7 | ------ is a key task for both large &small retailers.
- risk management.
- crisis management.
- inventory management
- all of these.
Q8 | ----- helps the retailers to complete the tasks within the short period of time.
- computerization.
- outsourcing.
- both 1 & 2.
- none of these.
Q9 | ---------is a warning to potential thieves and muggers.
- insurance.
- security guards.
- outsourcing.
- credit management .
Q10 | Insurance against--------is more important due to government rules.
- environmental risk.
- production risk.
- both 1 & 2
- none of these
Q11 | The factor leading to the growth of retailing is ----.
- changing consumer trends
- technology.
- demographics.
- all the above.
Q12 | Consumer buying process in retailing involves ----.
- need recognition.
- search for information.
- evaluation of retailers.
- all the above.
Q13 | Atmosphere in retailing refers to ----.
- the weather outside a store.
- the ambience, music, color scent in a store.
- assortment of products in the store.
- display of items in a store.
Q14 | E-tailing refers to ----.
- sale of electronic items in a store.
- catalog shopping.
- music store.
- retailing shopping using the inter.
Q15 | A multi channel retailer sells merchandise ----.
- over the telephone
- through personal selling and retail store only.
- over the internet .
- through more than one channel.
Q16 | Retailing is a marketing function which ----.
- sells products to other business.
- sells products to a company that resells them.
- sells products to final consumers.
- sells products for ones own use
Q17 | The correct statement about chain stores is ----.
- they offer economic of scale in buying.
- they can hire good managers.
- they integrate wholesaling and retailing function.
- they centralize function.
Q18 | ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
- full-service agency.
- in-house agency.
- marketing agency.
- pr agency.
Q19 | _________manage a company's brand and product line.
- brand assistants.
- brand executives.
- brand managers.
- brand associate.
Q20 | Who develop the verbal brand message?
- designers.
- directors.
- copy writers
- creative directors.
Q21 | Who controls the flow of work through the approval and production process?
- traffic manager.
- media manager.
- free lancer.
- creative director.
Q22 | Who oversee the logistics and cost of producing radio and tv commercials?
- directors.
- producers.
- . actors.
- editors.
Q23 | A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
- advertorial
- editorial
- campaign
- billboard
Q24 | ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
- media.
- research.
- ads.
- marketing.
Q25 | A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
- flighting
- pulsing
- puffery .
- morphing.